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South Korea’s Naver Labs Taps Foursquare To Help Build ‘Global Search Engine’

"The partnership lays the foundation for future collaborations, and that’s incredibly compelling,” says Foursquare APAC Managing Director Jeremy Geiger.

South Korea’s Naver Labs will be developing a new global search engine powered in part by Foursquare data and insights.

Foursquare will specifically be promoting the discovery of places of interest for Naver Labs, the “innovation arm” of Naver, the South Korean search engine and content platform. Naver, which sometimes described as the “Google of South Korea,” boasts 26 million visitors who conduct more than 300 million search queries and stream 18 million videos daily.

“Foursquare is proud to welcome the search giant Naver as our latest new partner in Asia, following global deals with Tencent, Samsung, LG, Carousell, Path, Momo and more,” says Foursquare CEO Jeff Glueck (pictured above with Naver Labs CEO Chang Song). We are committed to growing our efforts throughout the APAC region—with an office in Singapore and a local language technical team—and look forward to creating new, innovative products together with Naver Labs.”

As Glueck notes, Foursquare has been steadily lining up partnerships with telcos and other mobile-based tech platforms across Asia for the past two years. Among the major Asian brands that will take advantage of its location intelligence and developer tools including Tencent (parent of WeChat, QQ, Qzone), Samsung, LG, Carousell, Path, Momo, Travel Japan WiFi.

Foursquare’s expanding presence across Asia is also intended to extend it other clients’ and partners’ location capabilities in the region as well, particularly on the advertising side from the likes of Apple, AT&T, Unilever, and others.

 

This latest deal with Naver Labs will initially focus on using Foursqure data to develop a new global search engine for all sorts of future use cases such as  robotics, artificial intelligence, autonomous driving, and wearables.

Last month, Naver Labs struck an alliance with mapping and navigation platform HERE to develop a program to designed to guide robots through indoor spaces to handle tasks like moving an airport traveler’s luggage from one place to another or serve food at a restaurant.

In October, Naver demonstrated nine robotic products, including Aircart, “an electronic cart equipped with physical human-robot interaction so that users can easily control the cart’s movement through the sensors attached on the handle,” Korea JoonGang Daily reported.

“The ability to offer a global product is a top priority for so many Asian companies, and it’s a testament to Naver Labs’ commitment to quality, precision and innovation that they’ve decided to partner with Foursquare,” says Jeremy Geiger, Foursquare managing director, enterprise business development for APAC. “We have the world’s most accurate place database, a deep understanding of key venue attributes, and a track record of true innovation. The partnership lays the foundation for future collaborations, and that’s incredibly compelling.”

About The Author
David Kaplan David Kaplan @davidakaplan

A New York City-based journalist for over 20 years, David Kaplan is managing editor of GeoMarketing.com. A former editor and reporter at AdExchanger, paidContent, Adweek and MediaPost.