Marketing Platform JumpCrew Names Ad Agency Vet Lavall Chichester As Its First CMO
Artificial Intelligence coupled with the increase use/dependency of smart devices and voice activated digital assistants gives marketers and brands the ability to use technology to get very personal at scale
Lavall Chichester, after stints at MullenLowe Mediahub and MullenLowe Profero where he was Global SVP of Search, Content Marketing, has been tapped as the first CMO of marketing company JumpCrew.
Chichester’s hire comes almost four months after the Nashville, TN-based marketing company raised $5.4 million with the goal of adding 100 staffers. While initially focused on social media marketing, JumpCrew’s evolved into a more generalist marketing shop that promotes brands’ discovery/awareness as well as generating leads and direct sales.
Credited with helping build MullenLowe Profero search group into a multi-million dollar business in less than a year, Chichester was charged with tripling the size of the search team. He was also part of the executive pitch team to win global accounts including Harley-Davidson and Rémy Cointreau among others.
“We are very excited to welcome Lavall to the leadership team of JumpCrew,” said Robert Henderson, the company’s co-founder and CEO. “His wealth of ad agency experience will help productize—and increase—our data-driven marketing offerings in a way that will accelerate success for our clients and attract new business.”
Asked about how he sees the new role of CMO, as well as how he views the challenges and opportunities associated with the demands of personalized marketing through tools such as artificial intelligence, Chichester told GeoMarketing:
“Effective marketing and advertising is driven by a brand’s ability to understand human behavior. Personalization and conveniences are truly what matters to a customer because this is part of being human.
“A customer wants what they want, when they want it, and as fast and easy as possible. Search engines like Bing and Google are popular because search is a human behavior.
“When we were cave-people, and we were hungry, we crawled out of our caves and searched for food. Technology makes this incredibly easy to do and makes customers better at finding what they want and blocking out what they don’t want. Artificial Intelligence coupled with the increase use/dependency of smart devices and voice activated digital assistants gives marketers and brands the ability to use technology to get very personal at scale. They also allow brands to leverage convenience in ways and moments they could not before.
“CMOs who are leveraging this will have a strong advantage over those who don’t. They will be able to get customers to find what they want using the medium they want such as web, voice, app, or others. Then they will be able to use data, AI and personalization to recommend things to customers they didn’t yet know they want. That is where the combination of these elements changes the game and creates massive advantages for brands that are using these methods. The challenges is finding the correct people and tech partners that can help a CMO build the right marketing stack to get this done cost effectively.”