Shopkick Hires Kristy Stromberg As Its First CMO
Stromberg arrives at the proximity-based deals app platform from recruitment portal Simply Hired, following stints at Intuit and General Mills.
Shopkick is finishing 2016 by adding its first CMO in the form of Kristy Stromberg, who will be charged with solidifying the loyalty shopping app’s analytics and audience reach across agencies and marketers.
“Kristy’s experience in driving brand and customer insight will be key with users, brands, ad agencies and retailers,” said Bill Demas, who was named CEO of Shopkick in June. “She brings decades of marketing experience in both B-to-C and B-to-B roles with companies such as Intuit and General Mills, driving product positioning, brand strategy and identity.”
Stromberg most recently served as SVP of marketing at jobs search engine and online recruitment site Simply Hired. In that post, Stromberg oversaw all marketing and PR operations, including a complete company rebrand.
For Shopkick, Stromberg’s most relevant experience including the launch of Simply Hired’s first offline/online consumer brand campaign.
In highlighting Stromberg’s coming on board, Shopkick also released some preliminary stats for the year, highlighting that 2016 revenue so far is already higher than all of 2015’s. And yes, that’s without Redwood City, CA-based company’s share of its retail partners’ holiday shopping dollars.
Roughly 23 million consumers have downloaded Shopkick’s app, which allows users to earn “kicks” — as the Shopkick’s beacon-activated app rewards are called — that can be redeemed for discounts at retailers such as The Fragrance Outlet, American Eagle Outfitters, Best Buy, Macy’s, Marshalls, Micro Center, Reebok, Saks Off Fifth, TJ Maxx, and others.
“This is such an exciting time in marketing, with the traditional walls between channels crumbling,” said Stromberg in a statement. “Not only can we apply the precision and measurement from online to traditional physical experiences, but at shopkick we can keep in touch with consumers throughout their day in a way that creates real engagement and connection.”