Shelfbucks Acquires Bluetooth-Power Saver Emmoco

The purchase of the ‘smart products’ connection provider follows Shelfbucks’ $6.5 million first round funding.

Shelfbucks, beacon and digital in-store display platform, has acquired Internet of Things and fellow Austin-based startup Emmoco  to expand development of its Bluetooth-powered brick-and-mortar marketing programs.

The acquisition comes with all of Emmoco’s mobile backend tech, and server suite of intellectual property.

The most notable part of the acquisition is Emmoco’s patented BlueJoule platform, which uses up 40 percent less power than similar standard Bluetooth platforms. It’s likely to be put to use as Shelfbucks branches out into Bluetooth powered additions to their standard smart shelf products. What form those additions may take however has not yet been announced.

Shelfbucks Erik McMillan

“This acquisition is another strategic move forward in the expansion of our IP portfolio and product suite of functionality to seamlessly deliver the most powerful and robust solutions for our customers,” said Erik McMillan, Shelfbucks’ CEO. “The Emmoco acquisition enables Shelfbucks to own and control the entire IP and technology stack from hardware, firmware, mobile SDKs and hosted server APIs to build fully integrated, leading products for the retail industry.”

Emmoco is also gaining some new advantages out of the deal, such as access to Shelfbucks’ consumer data and point-of-sale analytics. Additionally, Emmoco employees will be absorbed into the Shelfbucks workforce, and will operate out of Shelfbucks headquarters in Austin, Texas.

The acquisition represents part of a Shelfbucks’ larger ambitions. The company raised a $6.5 million first round at the end of last year. That capital could have been the support Shelfbucks needed to branch out into further Bluetooth and IoT research to complement their existing products.

Emmoco co-founder Charles Walden added: “Having collaborated with Shelfbucks on exciting past projects, we recognized strong synergies between our companies and decided we could create significant market value by joining Shelfbucks in their mission to bring connected digital to in-store retail displays and signs. I couldn’t be more proud of our Emmoco team, customers and investors for the success we have shared together.”

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Daniel Parisi Daniel Parisi @daniel_parisi_

Daniel Parisi is a New York City-based writer and recent graduate of the University of Maryland. Daniel specializes in coverage of mobile payments, loyalty programs, and the Internet of Things.