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Why Brick-And-Mortar Bank Branches Remain Relevant

For the most of the past few decades, the retail banking industry hasn’t necessary cultivated a reputation for innovation. The banking space has tended to slowly to adopt technologies that have become mainstream in other industries, and it has been resistant to abandon “the old way” of doing business.

On this week’s episode, we speak with Service Credit Union VP of Marketing Wendy Beswick, who discusses the continued relevance of physical bank branches and the supportive role played by technology for financial services customers.

As Wendy and Service Credit Union’s experience shows, mobile seems to have flipped the script for the retail banking industry. Banks are evolving with the use of mobile apps and tools like voice activation to preserve and grow their individual market share, and help them connect with customers where they are – on their mobile devices and as well as in person.

Also on this episode: How marketers can evaluate the value of Chatbots.

About The Author
David Kaplan David Kaplan @davidakaplan

A New York City-based journalist for over 20 years, David Kaplan is managing editor of GeoMarketing.com. A former editor and reporter at AdExchanger, paidContent, Adweek and MediaPost.