Share

What CMOs Need To Know About Digital Creativity — And Diversity

Walter Geer, co-founder and Head of Marketing and Strategy at music community platform Quarry, has spent the better part of two decades working in digital advertising from the creative side at companies such as Viacom/MTV Networks, Gannett’s Pointroll, Verve, and others.

In this episode of CMO On The Go, Walter offers his thoughts on the persistence of the creative lag mobile in particular has experienced even as the ability to use machine learning has helped drive greater ad personalization.

In addition, Walter talks about his his recent panel discussion at the 3 Percent Conference, where he spoke about his perspective of being a black father in the advertising industry at a time when agencies and marketers are still trying to find the right way to solve diversity issues.

About The Author
Lauryn Chamberlain Lauryn Chamberlain @laurynchamberla

Lauryn Chamberlain is the Associate Editor of GeoMarketing.com. A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.