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Mindshare’s Joe Maceda: What Brands Need To Know About ‘Incidental Loyalty’

The emergence of voice activation and digital assistants has brand loyalty undergoing the most dramatic upheaval since the rise of television advertising in the 1960s, says Mindshare’s Joe Maceda in episode 5 of CMO On The Go. Plus: Lauryn Chamberlain tells you what you need to know about Sentiment Analysis.

About The Author
Lauryn Chamberlain Lauryn Chamberlain @laurynchamberla

Lauryn Chamberlain is the Associate Editor of GeoMarketing.com. A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.