Analysis
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
David KaplanBy David Kaplan, Sep 26th
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Analysis Chevron And AdSport Update aFANity Loyalty Program With Addition Of Visa Rewards “Chevron is one of the first brands to leverage the new Visa Offers Platform API which will allow AdSport to capture, if enrolled in the program, the transaction data of the more than 137 million Visa cards in the 16 states that Chevron has a retail location,” says AdSport CEO Gary Knudson. David Kaplan By David Kaplan, Sep 6th
News Harry & David Gift Giving Chain Repositions Brand From ‘Holidays To Everydays’ “While Harry & David has proudly defined holiday gift-giving for more than 80 years, we also offer an incredible array of distinctive products to help customers deliver smiles every day of the year,” says Harry & David CMO Michelle Farabaugh. David Kaplan By David Kaplan, Sep 5th
Analysis 80 Percent Of Shoppers Say Search Impacts Their CPG Purchase Decisions Being able to answer users' common queries — made via text or voice — is critical for CPG marketers. Lauryn Chamberlain By Lauryn Chamberlain, Sep 5th
Analysis Pandora And Placed Attribution Alliance Four Years Later: Brands Saw Double-Digit Lift In Visits The partnership drove "double-digit lift in store traffic for Lane Bryant and an incremental $110 million in revenue for the Las Vegas Convention and Visitors Authority," says Placed's Jim Watson. David Kaplan By David Kaplan, Sep 5th
Analysis CDX Voice + Audio Summit: How Brands Can Prepare For The Voice Activation Revolution Brands need to see voice as fundamentally transformational as it relates to intent, search and discovery, media consumption, and the broader customer experience, says CDX Conference Chairman Drew Ianni. David Kaplan By David Kaplan, Sep 4th
Analysis Is Consumer Privacy an Existential Threat to Geomarketers? The conversation about consumer privacy and ad targeting wasn't ended by Europe's GDPR. It's just beginning, writes the LSA's Greg Sterling. Greg Sterling By , Sep 4th
Analysis Oath’s Sarah Martinez On Why Retailers Have Reasons For Optimism For 2018 Holiday Shopping Personalization matters more than ever to consumers, Martinez says, and technologies like voice activation and AR/VR are helping brands deliver more relevant experiences. David Kaplan By David Kaplan, Sep 4th
News 10 Things To Know About Online-To-Offline Marketing This Week Our top stories and links from around the web this week, from how Petco is using voice activation to the concept of 'going brandless.' Lauryn Chamberlain By Lauryn Chamberlain, Aug 31st
Analysis Pharma Retail Wars: CVS Reigns Supreme While Rite Aid Lags Behind How can pharmacies connect with on-the-go consumers? Across all locations, apps such as The Weather Channel were among the most popular apps used while shoppers were in-store. Michael Buttigieg By , Aug 31st
Analysis Rewarded Video is On Fire: Why It’s Hot and How It’s Changing the In-App Conversation Rewarded video drives engagement and conversions. Verve's Ari Brandt explains how. Ari Brandt By , Aug 30th
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stat of the day
66% of consumers who own a stand-alone Digital Voice Assistant use their smartphone for fewer activities - Accenture, Feb. 2018
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IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th

GeoMarketing is a publication of Yext, the digital knowledge management pioneer.

David Kaplan David Kaplan

A New York City-based journalist for over 20 years, David Kaplan is Director of Industry Insights for Yext. He is also co-host of Yext's weekly podcast, CMO On The Go. He previously served as managing editor of GeoMarketing from Yext and has held editor and reporter roles at AdExchanger, GigaOm/paidContent, Adweek, and MediaPost.
Lauryn Chamberlain Lauryn Chamberlain

Lauryn Chamberlain is Marketing Manager & Content Strategist at Yext, where she co-hosts & produces the weekly podcast, CMO On The Go. In her current role, Lauryn is also responsible for overseeing Yext’s social media strategy. Lauryn was previously the Associate Editor of GeoMarketing from Yext.
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