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Analysis
Chevron And AdSport Update aFANity Loyalty Program With Addition Of Visa Rewards
“Chevron is one of the first brands to leverage the new Visa Offers Platform API which will allow AdSport to capture, if enrolled in the program, the transaction data of the more than 137 million Visa cards in the 16 states that Chevron has a retail location,” says AdSport CEO Gary Knudson.

News
Harry & David Gift Giving Chain Repositions Brand From ‘Holidays To Everydays’
“While Harry & David has proudly defined holiday gift-giving for more than 80 years, we also offer an incredible array of distinctive products to help customers deliver smiles every day of the year,” says Harry & David CMO Michelle Farabaugh.

Analysis
Pandora And Placed Attribution Alliance Four Years Later: Brands Saw Double-Digit Lift In Visits
The partnership drove "double-digit lift in store traffic for Lane Bryant and an incremental $110 million in revenue for the Las Vegas Convention and Visitors Authority," says Placed's Jim Watson.

GeoMarketing is a publication of Yext, the digital knowledge management pioneer.

A New York City-based journalist for over 20 years, David Kaplan is Director of Industry Insights for Yext. He is also co-host of Yext's weekly podcast, CMO On The Go. He previously served as managing editor of GeoMarketing from Yext and has held editor and reporter roles at AdExchanger, GigaOm/paidContent, Adweek, and MediaPost.

Lauryn Chamberlain is Marketing Manager & Content Strategist at Yext, where she co-hosts & produces the weekly podcast, CMO On The Go. In her current role, Lauryn is also responsible for overseeing Yext’s social media strategy. Lauryn was previously the Associate Editor of GeoMarketing from Yext.
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