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67 Percent Of Consumers Worldwide Have Live-Streamed Video
Lauryn ChamberlainBy Lauryn Chamberlain, Jun 13th
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News 10 Things To Know About Online-To-Offline Marketing This Week Our top stories and links from around the web this week, from the future of voice control to what brands can learn from Target's recent earnings. Lauryn Chamberlain By Lauryn Chamberlain, Jun 8th
Analysis As Location Data Use Becomes A Mainstream Marketing Tool, Advertisers Seek Alternatives To Facebook, Google False impressions, transparency, and pricing are the topmost concerns about location-based advertising with Facebook and Google, a survey from Factual finds. David Kaplan By David Kaplan, Jun 7th
News How The Beauty Industry Can Reach Gen-Z Gen-Z teens now spend more on beauty than apparel or accessories. Lauryn Chamberlain By Lauryn Chamberlain, Jun 7th
Google Google My Business Update Promises Agencies More Ease In Managing Multiple Locations All registered agencies can now manage thousands of locations within a single Organization Account with fast performance—you’re no longer limited to 100 locations per account, says Google My Business. David Kaplan By David Kaplan, Jun 6th
News Brands Spend An Average Of $23 To Drive Each Store Visit In-app ads appear the most effective at driving foot traffic, according to a new report from Cuebiq. Lauryn Chamberlain By Lauryn Chamberlain, Jun 6th
Analysis How Branded Restaurants Group Makes The Most Out Of Influencer Marketing "There are people who have millions of followers, and they're not really the people that we're looking for," says Branded Restaurants' Julie Zucker. David Kaplan By David Kaplan, Jun 6th
Analysis What Brick-And-Mortar Brands Can Learn From Target’s Recent Earnings Target's performance may have fallen short of investors' hopes, but its Q1 earnings showed movement in the right direction. David Kaplan By David Kaplan, Jun 5th
News The Future Of Voice Control: Amazon Echo Exceeds 30 Million Devices Installed The role played by voice-activated smart speakers in the home continues to expand, according to Mary Meeker's 2018 Internet Trends report. Lauryn Chamberlain By Lauryn Chamberlain, Jun 4th
News Are Brands Wasting Ad Spending Due To Poor Location Targeting? Chipotle may "waste" an estimated 27 percent of their impressions if they target entire market areas where they have franchises. Some other brands are wasting a lot more, says PlaceIQ's Drew Breunig. David Kaplan By David Kaplan, Jun 4th
News 10 Things To Know About Online-To-Offline Marketing This Week Our top stories and links from around the web this week, from Pandora's ad tech acquisition to straight talk about GDPR's impact on mobile marketing in Europe. Lauryn Chamberlain By Lauryn Chamberlain, Jun 1st
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stat of the day
66% of consumers who own a stand-alone Digital Voice Assistant use their smartphone for fewer activities - Accenture, Feb. 2018
Featured News
10 Things To Know About Online-To-Offline Marketing This Week
By Lauryn Chamberlain, Jun 15th
Snap Partners With Pandora On Song Sharing Integration
By Lauryn Chamberlain, Jun 14th
67 Percent Of Consumers Worldwide Have Live-Streamed Video
By Lauryn Chamberlain, Jun 13th

GeoMarketing is a publication of Yext, the digital knowledge management pioneer.

Raj Nijjer Raj Nijjer

As GM, Raj leads editorial and publication strategy at GeoMarketing. Raj is also the VP of Communit​y​ at Yext.

David Kaplan David Kaplan

A New York City-based journalist for over 20 years, David Kaplan is managing editor of GeoMarketing.com. A former editor and reporter at AdExchanger, paidContent, Adweek and MediaPost.

Lauryn Chamberlain Lauryn Chamberlain

Lauryn Chamberlain is the Associate Editor of GeoMarketing.com. A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.

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