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67 Percent Of Consumers Worldwide Have Live-Streamed Video
Lauryn ChamberlainBy Lauryn Chamberlain, Jun 13th
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News 10 Things To Know About Online-To-Offline Marketing This Week Our top stories and links from around the web this week, from why consumers are streaming more video to the real purpose of IHOP's 'IHOb' branding stunt. Lauryn Chamberlain By Lauryn Chamberlain, Jun 15th
News Spotify Taps Foursquare For Insights On How Streaming Media Ads Lead To Store Visits “We are excited to add Foursquare to our roster of measurement capabilities and show the power of our unique streaming intelligence to impact real-world behavior,” said Brian Berner, Head of U.S. Sales at Spotify David Kaplan By David Kaplan, Jun 14th
News Snap Partners With Pandora On Song Sharing Integration Pandora will be the music streaming launch partner for Snap Kit, Snap Inc's new developer platform. Lauryn Chamberlain By Lauryn Chamberlain, Jun 14th
News 67 Percent Of Consumers Worldwide Have Live-Streamed Video And a majority of consumers prefer free, ad-supported live streaming. Lauryn Chamberlain By Lauryn Chamberlain, Jun 13th
News Placed Expands Store Visit Attribution To TV, Offers Free Preview To Hundreds Of Brands, Networks "We’re skipping the crawl and walk stages of product adoption, and jumping right to run with this preview," says Placed CEO David Shim. David Kaplan By David Kaplan, Jun 13th
Analysis Will ‘IHOb’ Publicity Stunt Expand IHOP Visits Beyond Breakfast? "Let's be truthful, the general public wasn't talking about IHOP, but now they are," says ShopAdvisor's Bill McLaughlin. "It's interesting that they are still revealing details in pieces to keep the interest up." David Kaplan By David Kaplan, Jun 12th
Analysis For the Best Location Data, Just Ask The heightened level of awareness and regulation -- like GDPR -- is already having an impact on companies that collect, sell or use consumer location data. Swirl Networks' Hilmi Ozguc has some thoughts on next steps for marketers. Hilmi Ozguc By , Jun 12th
Campaigns How Moët & Chandon Relied On Video, Live Events To Kick Off Its New ‘Must Be’ Campaign The campaign launched in conjunction with Moët Grand Day and Rosé Day LA. Lauryn Chamberlain By Lauryn Chamberlain, Jun 12th
CMOs How Barnes & Noble College CMO Lisa Malat Stays Focused On ‘Back To School’ Even During Summer Break "While students in primary school are focused on summer, many college students – especially incoming freshman – are already in back-to-school mode," Malat says. David Kaplan By David Kaplan, Jun 11th
Analysis What Apple iOS 12 Means For Marketers — And Why Investing In Listings And AR May Be More Valuable Than Targeted Ads Apple's WWDC was about more than MeMojis, as "Siri Shortcuts" has implications for the future of SEO as voice activated assistants steer users' queries to "preferred answers." David Kaplan By David Kaplan, Jun 8th
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stat of the day
66% of consumers who own a stand-alone Digital Voice Assistant use their smartphone for fewer activities - Accenture, Feb. 2018
Featured News
10 Things To Know About Online-To-Offline Marketing This Week
By Lauryn Chamberlain, Jun 15th
Snap Partners With Pandora On Song Sharing Integration
By Lauryn Chamberlain, Jun 14th
67 Percent Of Consumers Worldwide Have Live-Streamed Video
By Lauryn Chamberlain, Jun 13th

GeoMarketing is a publication of Yext, the digital knowledge management pioneer.

Raj Nijjer Raj Nijjer

As GM, Raj leads editorial and publication strategy at GeoMarketing. Raj is also the VP of Communit​y​ at Yext.

David Kaplan David Kaplan

A New York City-based journalist for over 20 years, David Kaplan is managing editor of GeoMarketing.com. A former editor and reporter at AdExchanger, paidContent, Adweek and MediaPost.

Lauryn Chamberlain Lauryn Chamberlain

Lauryn Chamberlain is the Associate Editor of GeoMarketing.com. A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.

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