By Lauryn Chamberlain, Sep 27th
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Analysis
Apple’s iOS 12 Allows Users To Greater Control Over Notifications — Here’s What It Means For Local Marketers
While most of the new features were previewed in June, iOS 12 gets its full release the week of Sept. 17. And it could significantly alter which notifications are seen and which aren't.
Analysis
Holiday Season Forecast: 50 Percent Of All U.S. Consumers Will Own A Smart Speaker
Even though just 17 percent use voice to initiate a one-time order for pick-up in-store, as more brands strike deals with Google and Amazon, that will likely change as well as more smart devices alter the way people initiate a purchase, an Adobe study suggests.
Analysis
Pitney Bowes Opens Up Geospatial Analytics For Immediate Online Purchase
"The new purchase capability opens up the door for us in regard to new business opportunities and revenue streams," says Pitney Bowes Dan Adams. "With the self-serve aspect, we are opening up the ability of small and medium businesses and project-specific use cases, to find and get the high-quality, curated data they need."
Analysis
What Is Prop Tech? And What Does It Mean For B2B and ‘The Smart Cities of Tomorrow’
By 2050, it's forecast that 68 percent of all human population will be living in urban areas, representing an increase of 2.5 billion people and over 50 percent growth. Advanced technologies such as AI, IoT, robotics and consumer apps are poised to dramatically alter the real estate technology landscape to help meet the challenges posed by these massive, new cities, writes Revel Partners' Thomas Falk.
Analysis
How IBM Watson Took Center Court At The US Open
"To ensure fans are keeping pace throughout the tournament, IBM’s AI technology will help fans follow matches and navigate their time on the US Open grounds. While we're seeing this type of technology come to life through tennis, these AI-powered solutions also are impacting many other industries," says IBM's Noah Syken.
GeoMarketing is a publication of Yext, the digital knowledge management pioneer.
David Kaplan
@davidakaplan
A New York City-based journalist for over 20 years, David Kaplan is Director of Industry Insights for Yext. He is also co-host of Yext's weekly podcast, CMO On The Go. He previously served as managing editor of GeoMarketing from Yext and has held editor and reporter roles at AdExchanger, GigaOm/paidContent, Adweek, and MediaPost.
Lauryn Chamberlain
@laurynchamberla
Lauryn Chamberlain is Marketing Manager & Content Strategist at Yext, where she co-hosts & produces the weekly podcast, CMO On The Go. In her current role, Lauryn is also responsible for overseeing Yext’s social media strategy. Lauryn was previously the Associate Editor of GeoMarketing from Yext.
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