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OpenTable Offers Father’s Day Discount To Mobile Payment Users

Customers who dine in the week leading up to Father’s Day — and use Pay with OpenTable — are in for a tasty treat.

Doubling down on its commitment to mobile, OpenTable is offering a tasty incentive to Father’s Day weekend diners: Patrons who make a reservation at a participating restaurant from June 15th to 21st and use app-based Pay with OpenTable will receive $20 off their meal with the app code “lovedad.”

Restaurants — and retailers — are eager to bring Dads and their relatives in over the big weekend in order to boost sales. OpenTable’s offering seems particularly smart in the way it benefits all three involved parties.

Father’s Day diners will save some dough on dinner, and the participating restaurants should see an uptick in sales as these diners flock through the door. And OpenTable itself benefits in two ways — diners will be more likely to book through the site than over the phone in order to score the discount, and it will drive downloads of OpenTable’s app and use of its mobile payment system.

This effort follows OpenTable’s May announcement that it would be partnering with POS payments processor Aloha to expand mobile payments for diners. While mobile wallet technologies have yet to reach the point of ubiquity, research indicates that they’re primed to expand — and OpenTable is clearly making a priority of being on the cutting edge.

It stands to reason that as the on-demand economy’s “uberfication of everything” continues, mobile-focused consumers will want to do more with their devices, more immediately — and integrated mobile payment opportunities are one part of that.

“We’re excited about working to power a [new] payment and dining experience,” said Matt Roberts, OpenTable’s CEO, in May. “[One] that is intuitive and elegant for both diners and restaurants.”

About The Author
Lauryn Chamberlain Lauryn Chamberlain @laurynchamberla

Lauryn Chamberlain is the Associate Editor of GeoMarketing.com. A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.