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OpenTable Adds Language Recognition Feature For Locals And Travelers

The Priceline-owned OpenTable is continuing its international growth plans by enabling local language bookings at more than 38,000 restaurants around the world.

As OpenTable’s presence around the globe grows, it’s added a new feature that lets its users search, discover, and make reservations at restaurants across the globe in their local language.

The feature is available on both the Priceline-owned OpenTable’s mobile apps and browser versions.

The language-choice global booking feature covers over 38,000 restaurants across OpenTable’s global network across cities such as Berlin, Dublin, London, Mexico City, Montreal, New York, San Francisco, Sydney, Toronto, and Vancouver.

Languages currently supported include English, Spanish, French, German and Japanese. The launch also brings together all of OpenTable’s separate country apps into one multi-language global app.

“This is an exciting moment for OpenTable,” says Christa Quarles, CEO, OpenTable. “For almost 20 years we have been helping diners to discover and make restaurant reservations in their home country. This evolution in how we engineer our current country sites and apps means we can now power great restaurant experiences across multiple cities, in multiple languages, becoming a true ‘Global Dining Passport’ for diners across the world.”

An OpenTable survey of its users found that nearly all of them — 97 percent — eat out at least once per day during their travels. Almost half (48 percent) say they dine out at least twice a day when they’re away from home.

The “language preference” feature comes several months after the release of OpenTable’s redesigned app, which was done with the intention to help locals and visitors make sense of what nearby eateries have been deemed hot or not for specific kinds of dining experiences.

OpenTable is positioning this new feature as a way for restaurants with relatively small marketing budgets to reach diners in their own language. Aside from that, the focus on travelers also dovetails nicely with its parent company’s wider online booking tools.

“Combining our extensive experience in connecting diners and restaurants, and our position as part of The Priceline Group, we are uniquely placed to help the global traveller become a global diner,”Quarles added. “Providing a ‘Global Dining Passport’ to reserving a seat at those must visit dining destination restaurants and discovering hidden gems that offer authentic local experiences.”

About The Author
David Kaplan David Kaplan @davidakaplan

A New York City-based journalist for over 20 years, David Kaplan is managing editor of GeoMarketing.com. A former editor and reporter at AdExchanger, paidContent, Adweek and MediaPost.