NYC Restaurants Go Mad For Mad Men

Dozens of venerable venues have partnered with NYC & Company and Open Table to celebrate AMC’s hit show.

Tourist board NYC & Company has teamed with OpenTable to mark the end of AMC’s Mad Men with a special online reservation-based discount designed to get fans off the couch and into the city’s hottest restaurants.

The idea is to get New Yorkers in the mood for the television event by serving them sixties-themed foods and beverages in select Manhattan hotspots at the very retro price of $19.69. The cost is also a play on numbers — take out the decimal, and you have the year the show’s concluding season picks up in.

The promotion is a reprise of OpenTable’s Mad Men tie-in last year in New York and Los Angeles. It also comes as OpenTable is facing increasing competition from booking apps like Reserve and Tablelist, which cater to an upscale clientele willing to pay for a better seat and reflect greater consumer interest in on-demand digital services in general.

Barbetta's Main Dining Room
Barbetta’s Main Dining Room

From March 23 through 29, in advance of Mad Men’s April 5th final season opener, local restaurants will be participating in Mad Men Dining Week. Among the businesses included are ‘21’ Club, Barbetta, Blue Water Grill, Brasserie, Carnegie Deli & Restaurant, Delmonico’s Restaurant, Tavern on the Green, Tribeca Grill and 26 others. Customers can choose from a two-course prix-fixe menu (an appetizer and entrée or entrée and dessert), or two drinks.

A number of the eateries participating in the five-day event were around in the sixties. Some, like P.J Clarkes, Le Cique Café, and Barbetta have even been featured on the series.

“[Barbetta] was actually on the show,” points out Laura Maioglio, owner of Barbetta, which is the oldest Italian restaurant in New York, founded in 1906. “That’s why NYC & Company approached us to be part of the event,” Maioglio says, adding that the tourism organization is handling all of the promotional materials and has asked Maioglio not to start promoting for the restaurant on her own until she gets “the go-ahead from them.”

The Carnegie Deli was among the restaurants approached directly by NYC & Company to participate in Mad Men Dining Week, says Sarri Harper, Director of Marketing and Communication at the restaurant. The venue opened in 1937 and was mentioned by a character on Mad Men show in season 6, episode 8.

“The mention of our Matzoh Ball soup on the show serves as a big tie-in,” Harper says. “[Carnegie Deli] is also a very nostalgic place that was open during the time Mad Men takes place in.”

While Maioglio says that Barbetta is already getting reservations for the week, Carnegie Deli is not. Why? Because Carnegie Deli famously does not take reservations, and thus is not partnered with OpenTable.