New Hires: SITO Mobile And Engage:BDR Make Leadership Additions

As online-to-offline marketing companies wrap up 2015 and plan for 2016, expect more changes at the top.

Geo-targeting specialist SITO Mobile and cross-platform ad services provider engage:BDR have respectively made some big hires in the past few days as they each look to 2016’s growth plans. Here are the details:

  • SITO's Ed Silhan
    SITO’s Ed Silhan

    SITO Mobile:

    Ad industry veterans Ed Silhan and Evan Rullman have been added to the company’s sales management team as part of a wider expansion across its sellers department. Silhan joins SITO as VP of Sales, Eastern Region, after serving as head of Advertising Solutions for eBay’s audience where he managed the revenue development of its PayPal Media Network. Rullman is a 10-year veteran of cross-platform advertising sales with experience across a wide variety of industry verticals and is moving over after taking on the role of senior director of Sales at Opera MediaWorks, where he focused on major accounts, both corporate direct, and advertising agencies in Chicago and Minneapolis. Read the release.

  • e​ngage:BDR:
    engage:BDR's Jeff Thompson
    engage:BDR’s Jeff Thompson

    Former PubMatic Senior Director Jeff Thompson has been tapped as VP for Channel Partnerships. His new purview includes “identifying and executing opportunities” with other platform companies, such as exchanges and DSPs. In addition, the company has promoted co­founder and current Chief Technology Officer ​K​enneth Kwan to the post of Chief Information Officer. He will now focus on infrastructure and expansion of engineering operations to new markets. Current VP, Engineering,​Y​ouqi Li,​has been promoted to CTO and will oversee the engage:BDR engineering team in all development initiatives, with special focus on video.

About The Author
David Kaplan David Kaplan @davidakaplan

A New York City-based journalist for over 20 years, David Kaplan is managing editor of A former editor and reporter at AdExchanger, paidContent, Adweek and MediaPost.