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Nada Stirratt Is Out As Verve CEO, Founder Tom Kenney To Run Day-To-Day Operations

A surprising turn for the company a year after Stirratt was tapped to chart its reinvention from a mobile ad network to a location ad and analytics platform.

Staffers at Verve were given some surprising news as they returned to their offices following the the holiday weekend: Nada Stirratt, the widely respected digital ad veteran who was chosen to reinvent the company in April 2015 as CEO, is no longer with the company.

In a note to staffers attributed to founder Tom Kenney that was obtained by GeoMarketing, he praised her tenure as one of “strong revenue growth, strategic acquistions, and international development.” Emails to Verve executives seeking comment were not returned (we’ll update accordingly.)

Kenney had been serving as Chief Innovation Officer. It’s not clear if his taking on the CEO role is temporary.

This is part of a note Verve's Tom Kenney sent to staffers on Monday morning.
This is part of a note Verve’s Tom Kenney sent to staffers on Monday morning.

Stirratt arrived at Verve from her post as big data company Acxiom’s first CRO. She succeeded Tom MacIssac, who joined Verve four years before from digital video provider ExtendMedia. She initially gained prominence in digital sales early on at AOL and then as the leader of MTV Network’s digital efforts.

Under Stirratt, Verve made several high profile hires, including former Macy’s data and loyalty marketing specialist Julie Bernard as CMO as well as former MTVN colleagues Walter Geer and Kevin Arrix.

From hiring to product releases to a European expansion to a major debt-financing, Verve Mobile had been seen as being on a tear over the past year.

Following a smaller acquisition of a mobile wallet tool last June, this summer’s purchase of beacon provider Roximity is Verve’s first major acquisition. It shows the former mobile ad network attempting to close key location-based, mobile marketing loops, online-to-offline and indoor and outdoor.

About The Author
David Kaplan David Kaplan @davidakaplan

A New York City-based journalist for over 20 years, David Kaplan is managing editor of GeoMarketing.com. A former editor and reporter at AdExchanger, paidContent, Adweek and MediaPost.