Kontakt.io And Proxama To Partner On Beacon-Based OOH Campaigns In The UK
The European-based companies are offering to connect location-based ads between billboards and mobile devices.
Proximity software company Kontakt.io and location-based ad network Proxama are partnering to use their respective beacon marketing platforms to give Out Of Home campaigns in a UK a mobile touchpoint.
The partnership will make use of Proxama’s TapPoint proximity marketing platform, operated by Kontakt.io, to deliver ads and notifications to users in heavily trafficked areas. “It was important for us to have a partner that shares our vision and can operate at enterprise-level,” said Kontakt.io CEO Szymon Niemczura. “Proxama has a long-standing track record of successfully delivering innovative and market-leading proximity initiatives just like Kontakt.io, so we’re excited about this partnership.”
Kontakt.io is one of the confirmed software and hardware suppliers for Google’s recently released beacon platform. “With the recent news about Google’s new Eddystone open beacon format, the proximity marketing sector is set to accelerate even quicker,” said CEO of Proxama Jon Worley.
“We have already anticipated that future requirements for beacon hardware will definitely evolve over the coming months,” Worley continued. “And therefore spent a lot of time researching the best beacon technology options available, as finding the right partner was essential to our ambitious plans. Kontakt.io supplies a high quality product which will not only bring us increased capabilities, but also will provide us with the ability to deliver highly effective scalable mobile campaigns across the Proxama Network, at the same time enabling cost efficiencies.”
The partnership follows Proxama’s recent roll-out of beacon installations with leading Out of Home media owners Eye Airports and Exterion Media, the first phase of which will roll out in 8 of the UK’s leading airports and 500 London busses. Following phase one, there is the opportunity to roll-out to further airports and potentially 8,500 London buses.
Both companies are confident that their partnership will see similar high profile uses of beacons, citing the long reach and established identity of both agencies as reasons to expect success.
“Kontakt.io will be hugely instrumental to our goal of creating a large beacon-powered network for media owners, app owners, and advertisers,” said Worley. “It’s great to have found a like-minded partner that has a common goal to deliver quality beacon-led experiences that consumers will value.”
Kontakt.io hopes that their global reach will be a good match for working with Proxama’s TapPoint platform as they help to develop global campaigns, as well as local ones. “This partnership is a great chance for us to collaborate and lead the market together,” said Niemczura.