How Intel’s Mobileye And Esri Plan To Make Smart Cities Into ‘Safer Cities’ For Transportation

"By enabling direct uploading of geospatial events from Shield+ fitted to municipal buses and the like to the Mobileye Smart Mobility Dashboard, cities will be able to anticipate and help prevent the next collision, while in general managing all of their assets much more efficiently,” says Mobileye's Nisso Moyal.

Mapping analytics provider Esri is working with Intel’s Mobileye, a provider of advanced driver-assistance systems software, to combine the former’s location analysis and visualization with the latter’s Shield+ product to help shape transportation safety programs for “Smart Cities.

Mobileye’s Shield+ will stream road safety data retrieved from city bus fleets into Esri’s ArcGIS platform, where information such as pedestrian and cyclist detection in blindspots can be viewed on the Intel company’s Smart Mobility Dashboard.

Shield+ alerts will be updated to the dashboard in real time, providing a city-wide view of pedestrian and cyclist safety. For example, city bus drivers can receive alerts about “imminent hazards” such as a bicyclist or pedestrian coming out of a driver’s blind spot seconds before a potential collision.

“Esri is excited to collaborate with Mobileye for an offering that brings us so much closer to creating safer communities,” said Jim Young, Esri head of business development. “Making spatial data available to governments to improve safety and overall quality of life is an important step.”

Intel Mobileye’s Shield+ with Esri’s location analytics and data visualization can help buses eliminate “blind spots” and provide more traffic safety.

“Through this collaboration with Esri, we are able to provide a game-changing product to cities and mobility providers,” adds Nisso Moyal, director of business development and big data at Mobileye. “By enabling direct uploading of geospatial events from Shield+ fitted to municipal buses and the like to the Mobileye Smart Mobility Dashboard, cities will be able to anticipate and help prevent the next collision, while in general managing all of their assets much more efficiently.”

As Young and Moyal note, the Shield+ project is another way of highlighting how location data is factoring into — and shaping — the future of Smart Cities.

GeoMarketing: What Is “Shield+”?

Jim Young, Esri: I like to think of Shield+ as a set of sensors that are continuously moving around a city, collecting data. While today the sensors are focused on things like saving lives through detecting pedestrians in the street, tomorrow, these sensors could be focused on collecting, reporting, and analyzing any type of road information they collect.

Think about if a series of vehicles passed over a major pothole. If sensors are installed, this could automatically trigger a dispatch to public works in order to repair the hazard quickly. This data, or other types of data, including construction alerts, traffic or weather-related hazards, could also be fed to other vehicles in the fleet to improve awareness in the moment and be analyzed later on, to continue creating smarter cities that provide the best services for their communities.

How did this collaboration between Intel/Mobileye and Esri come about? Was there a previous connection between the two brands? 

Jim Young, Esri: The connection came about through several mutual partners through Esri’s work in Israel. While there has been some previous connection with Intel, this is the first initiative between Esri and Mobileye.

Nisso Moyal, Intel Mobileye: We are excited to work together, as this cooperation provides cities and governments with a tool to make their cities smarter and safer for road users.

Who will this collaboration serve? Municipal governments? Automotive manufacturers? Public transportation authorities? Urban planners/non-profits outside of government? Brands? All of the above (if so, is there a hierarchy?)? 

Jim Young, Esri: The initial collaboration with Shield+ will serve city planners, DoT’s, transit authorities and transportation planners.  We look forward to later iterations expanding to serve a broader customer base.

Does Mobileye’s Shield+ have any other mapping or tech partners beyond Esri? 

Nisso Moyal, Intel Mobileye: Mobileye Shield+ offers increased awareness for operators of long vehicles, and provides vital seconds to react with real-time alerts. Drivers are given an intuitive experience and fleet managers have seamless telematics integration. The system is mounted inside the vehicle’s tab with a tolltag-sized sensor on the windshield and an EyeWatch display on the dash. The Mobileye Sheild+ system uses up to four individual sensors for improved blind spot detection in urban environments. The two level warning system and minimal false alerts achieved by Mobileye assure the highest level of driver attention whenever an alert is delivered including:

  • Forward collision warning: alerts when a collision is imminent with anything ahead of the fleet vehicle;
  • Pedestrian & Cyclist Collision Warning – Alerts when a collision is imminent with a pedestrian or cyclist within the vehicle’s front danger zones;
  • Lane Departure Warning – Alerts when a lane deviation occurs without proper signal notification;
  • Headway Monitoring and Warning – Alerts when the following distance from the vehicle ahead becomes unsafe;
  • Speed Limit Indicator – Recognizes speed limit signs and alerts when the vehicle exceeds the posted limit;

Jim Young, Esri: There are telematics partners but no other mapping partners as part of the solution.

How does Esri’s visualization tools enhance Shield+?

Jim Young, Esri: Esri’s visualization tools enable the customer to see patterns beyond what a single bus can see with Mobileye vision. The technology creates a feedback loop for cities to learn and improve, by turning their existing fleet into a network of sensors that can map the areas of the city where pedestrian safety can be improved.

Shield+ in action

How do you see this collaboration aid the growth of smart cities? 

Jim Young, Esri: By attaching Mobileye sensors to existing fleets, cities can begin to lay the digital tracks for their autonomous future which will create safer roads.  The bundle allows cities to see patterns that were previously invisible. By mapping the data and events that Mobileye vision sensors see across an entire fleet, areas of the city that present a risk to pedestrians and cyclists are revealed and can be improved through improvement initiatives and more informed transportation planning.

How does “asset mapping” work within the context of this collaboration? And do you see any benefit for local businesses from this tool? 

Jim Young, Esri: The initial offering between Esri and Intel Mobileye is focused on improving safety. Future iterations that take advantage of more capabilities of Mobileye vision could benefit asset mapping and be of great benefit to other aspects of cities and local businesses.

How do you expect the project to develop? Any initial expansion plans for 2018 that you can preview? 

Jim Young, Esri: The project will initially be focused on visualizing Mobileye data on an Esri map. We plan to offer Esri customers the ability to see other map layers alongside the Mobileye data, such as transit stops, bus routes, weather and accident data, for example, for additional visualization and analysis.

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David Kaplan David Kaplan @davidakaplan

A New York City-based journalist for over 20 years, David Kaplan is managing editor of A former editor and reporter at AdExchanger, paidContent, Adweek and MediaPost.