How Brands Can Resist The ‘Commodification’ Of Proximity Marketing Data

The demand for the actionable location intelligence β€” from geofencing surrounding shops to managing indoor proximity and attribution β€” has never been greater. It’s also never been more difficult to sort out one location specialist from another. While all major players are promising data that ties together the on-the-go mobile shopping experience with all the … Continue reading How Brands Can Resist The ‘Commodification’ Of Proximity Marketing Data