Holiday Insights Series: Retail Black Friday Predictor
Waze takes a look back at where consumers drove to last year during Black Friday.
Retail stores are gearing up for the busiest shopping day of the year, and they aren’t alone. We learned last week our theory that people eat leftovers on Friday was all wrong- restaurants are also seeking a spike in activity from hungry shoppers on-the-go.
But which retailers and restaurants are destined to own Black Friday this year? Any guess on who will take the lion’s share of business? We looked at navigation data from a 24 hour period in 2015 to predict who’ll come out on top.
*This post originally appeared on Waze’s The Compass and has been reprinted here with the company’s permission.
**Ana Sofia Reis is a business analyst at Waze, developing insights for strategic global partners. Originally from Lisbon, Sofia previously worked as an online media expert at Google after completing her Management and Finance studies in Lisbon and Paris.