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Google My Business Just Made Online Discovery Easier For 2.5 Million ‘Veteran-Led’ Brick-And-Mortar Businesses

"If your business is owned, led, or founded by a veteran, you can enable this 'Veteran-Led' attribute through Google My Business, and it will appear on your Google listing alongside other details like 'Has Wifi' or 'Outdoor Seating,'" says Google Data Scientist Sean O’Keefe.

Google My Business, the SMB’s marketing program that organizers members’ online and offline shopping information from store hours to addresses across all Google Maps and search, is making easier for local businesses owned or operated by veterans to be found by consumers seeking to support former armed services people.

In a blog post, Google notes that there are more than 2.5 million businesses in the U.S. are majority-owned by veterans. “If your business is owned, led, or founded by a veteran, you can enable this ‘Veteran-Led’ attribute through Google My Business, and it will appear on your Google listing alongside other details like ‘Has Wifi’ or ‘Outdoor Seating,'” writes Google Data Scientist Sean O’Keefe, himself a former serviceman.

The “veteran-led” designation for businesses follows a series of additions Google has made to assist SMBs run by former military enlistees, including Grow With Google and Jobs for Veterans.

In highlighting the latest GMB feature for vets, Google points to Savannah, GA-based Service Brewing. The brewery was co-founded by Kevin Ryan, a West Point graduate and former Army commander who, Google points out, began brewing beer with the help of YouTube tutorials. In their first three years of business Service Brewing helped raise more than $70,000 for organizations that assist veterans and first responders, and about half of their 12 employees are veterans.

“I think the addition in Google Maps will be a great assistance in generating more interest in our Tap room as well as better assist folks in finding our Brewery,” Ryan says, adding that the business uses other Google products in several ways, such as organizing day-to-day transactions and staff management.  “Craft Beer is a big part of tourism these days and having a veteran-led attribute tied to our Google listing is a great benefit to our business.”

“The veteran-led designation is a great way for people to discover and support veterans’ businesses,” Nichelle Stephens, a Savannah-based social media consultant (and Google Local Guide Level 6) tells GeoMarketing. “With two army bases in the area and a strong community of veterans living in Savannah, Service Brewing is a draw for many in the military community. Service Brewing also does fundraisers at the brewery for nonprofits that support veterans. Most importantly, the double IPA is very good.”

About The Author
David Kaplan David Kaplan @davidakaplan

A New York City-based journalist for over 20 years, David Kaplan is managing editor of GeoMarketing.com. A former editor and reporter at AdExchanger, paidContent, Adweek and MediaPost.