Google My Business API Update Enhances Digital Knowledge Management Tools For Agencies And Platform Partners

The latest API features merchant description, opening date, and offers posts that help businesses provide relevant information to customers looking for their business on Google Maps and Search.

Google My Business, the program that contains members’ online and offline shopping information from store hours to addresses across all Google Maps and search, is updating its API with a set of features that appear designed to attract new agencies and platform companies.

The list of enhancements to the API include a new GMB agency dashboard as well as sections for merchant description and a store’s opening date.

Also, in a sign of the demand for a greater and deeper range of Digital Knowledge Management services, GMB will now offer posts that help businesses provide relevant information to customers looking for their business on Google Maps and search.

In an effort to expand its roster of partners, agencies and platforms managing their customers’ business listings will — for the first time, Google says — be able to sign up and register directly with GMB.

“Registered agencies will get access to a brand new agency dashboard, a dashboard that we’ve designed with agencies in mind and in close collaboration with a few agencies over the last year,” Google says.

These new features follow two years of steadily growing updates that allow enterprises and local businesses alike greater ability to control how their listings are presented throughout Google’s products, from search to Maps to the smart home/smartphone Google Assistant.

Recent examples of those improvements include granting store operator clients the ability to edit and access their local listings information directly from Google Search; last June, GMB merchants and brands were presented with a new discovery tool dubbed “Google Post” that lets businesses create short  announcements, promotions, events, and other news be found directly in query results and on their Google Maps listings.

Before that, GMB began allowing restaurants to publish their entire, detailed menus within their search results across Google, changing the way eateries are ultimately discovered by patrons interested in specific meals.

“Businesses succeed and grow when they reach new customers online,” wrote Ranjith Jayaram, product manager for Google Local Search in a blog post last year. “With more than 80 percent of people searching the web to find local information, it’s important to have a high quality presence that showcases what makes your business unique.”

Some of the specific benefits of registering with this latest version of GMB, in Google’s words, are:

  • Single registered Organization account on Google My Business to manage all locations. No longer limited to 100 locations!
  • User Groups to manage internal teams and control access to locations
  • New and improved search functionality which lets users search for locations in the account and across location groups
  • New dashboard that’s fast, even with thousands of locations
  • Easier in product workflows to send and receive invitations to manage listings
  • And in recognition of the work that agencies and platform partners do to help manage and ensure the success of millions of Google listings, we’re excited to be launching the Google My Business partners program this month as well. As a trusted partner, you will be eligible for early access to new Google My Business features,a partner manager, and the potential to be featured on the Google My Business website.


About The Author
David Kaplan David Kaplan @davidakaplan

A New York City-based journalist for over 20 years, David Kaplan is managing editor of A former editor and reporter at AdExchanger, paidContent, Adweek and MediaPost.