Google Update Will Let Users Book Fitness Classes Directly Through Maps, Search

The move has significant implications for local discovery.

Google is launching a new way to book fitness and wellness classes, allowing users to visit Reserve with Google site on desktop or mobile and find classes nearby — or book seamlessly through Google Maps or Google Search.

The move is yet another sign of the way in which local search and discovery have evolved over the past year; as “near me” searches have skyrocketed, Google and its ilk have prioritized streamlining the process by which users can find places, products, and people nearby. But it also has implications for marketers, who thereby need to prioritize correcting their location data more than ever before.

The first major step toward this came when Google revamped search results to include its mapped “three-pack” of results — the first thing users would see after a search for “hardware store near me” or even just “hardware store.” Location became an automatic filter — and the businesses that ranked highly were the ones with correct and comprehensive location data, as well as detailed listings prioritizing the right keywords.

Simply, Google’s fitness booking update is an extension of this: As consumers increasingly turn to their smartphones to power their daily lives, it makes sense to allow them to seamlessly book classes from Reserve with Google, Google Maps, and Google Search. It also means that fitness and wellness entities need to prioritize listing their locations accurately and leveraging local SEO tactics to make sure they are top of mind — and top of search — when someone searches for the perfect workout class near them.

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“After a holiday season full of delightful indulging, millions of people make an optimistic New Year’s resolution to stay fit or lose the extra pounds they put on from those festive parties and family get-togethers,” Google said in a blog post, explaining the timing for the launch. “To help, starting today we’re piloting a new way to easily book fitness and wellness classes. Reserve with Google will be available in Los Angeles, New York City and the San Francisco Bay Area, to make keeping up with your resolutions easier than ever.”

About The Author
Lauryn Chamberlain Lauryn Chamberlain @laurynchamberla

Lauryn Chamberlain is the Associate Editor of A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.