GeoMarketing’s Top 10 Stories Of 2015
No, it's not in your stocking — the biggest location-based news of the year is right here!
What a year it’s been! 2015 saw the launch of Facebook’s Place Tips, the Apple Watch release, a cry for higher standards in geo-data quality, and a host of other mobile news that has experts predicting that 2016 will be the biggest year for location-based mobile spending — and IoT — yet. Below, our top 10 news stories of 2015.
The marketplace among beacon platforms is getting crowded. How to differentiate? One way is to demonstrate — and protect — intellectual property.
About 70 percent of consumers said they tried out a new product as a direct result of seeing a mobile ad, NinthDecimal reported in January.
The social check-in and discovery app maker has faced its share of skepticism in the tech press, but CRO Steven Rosenblatt pointed to vitality in the form of brand dollars this March.
In September, the beacon-based shopping app revealed it had doubled its user base to 15 million global consumers and was on track to help generate $800 million to $1 billion in sales for its retailers & brands.
In July, IndoorAtlas claimed its “natural GPS” could complement beacons, however, President Wibe Wagemans argued magnetism is better.
Apple laid the groundwork for these indoor positioning devices, but the social network may be the ultimate popularizer, David Kaplan speculated in January.
The perennial issue of geo-data quality standards is the other hot topic going into 2016, says the IAB’s Joe Laszlo.
The Hearst pub’s ‘Shop Now!’ mobile feature began connecting consumers to selected brands using location-based offers in August.
To mark the launch of Mobile Requests, the Marriott set up social media headquarters in New York City this May, igniting a hashtag trend.
Since the spring, CEO Nada Stirratt has been ‘putting the band back together’ with trusted associates from her Viacom/MTV Networks days.