GeoMarketing’s Top 10 Stories Of 2015

No, it's not in your stocking — the biggest location-based news of the year is right here!

What a year it’s been! 2015 saw the launch of Facebook’s Place Tips, the Apple Watch release, a cry for higher standards in geo-data quality, and a host of other mobile news that has experts predicting that 2016 will be the biggest year for location-based mobile spending — and IoT — yet. Below, our top 10 news stories of 2015.

10. Swirl Awarded Its First Patent For Beacon-Based Mobile Targeting

The marketplace among beacon platforms is getting crowded. How to differentiate? One way is to demonstrate — and protect — intellectual property.

9. Mobile CPG Ads Appear Effective In Driving New In-Store Purchases

About 70 percent of consumers said they tried out a new product as a direct result of seeing a mobile ad, NinthDecimal reported in January.

8. What Foursquare ‘DeathWatch?’ CRO Cites Triple-Digit Revenue Growth


The social check-in and discovery app maker has faced its share of skepticism in the tech press, but CRO Steven Rosenblatt pointed to vitality in the form of brand dollars this March.

7. Shopkick: We’ve Driven 33 Million Store Visits (So Far) In 2015

In September, the beacon-based shopping app revealed it had doubled its user base to 15 million global consumers and was on track to help generate $800 million to $1 billion in sales for its retailers & brands.

6. Magnetic Positioning: Beacon-Killer — Or Beacon-Complement?

In July, IndoorAtlas claimed its “natural GPS” could complement beacons, however, President Wibe Wagemans argued magnetism is better.

5. Can Facebook Bring Beacons To The Mainstream?

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Apple laid the groundwork for these indoor positioning devices, but the social network may be the ultimate popularizer, David Kaplan speculated in January.

4. The Fall Agenda: IAB Location Data Group’s Taking A Closer Look At Attribution

The perennial issue of geo-data quality standards is the other hot topic going into 2016, says the IAB’s Joe Laszlo.

3. Elle Magazine Teams With Swirl, ShopAdvisor, And RetailMeNot On Beacon, Geo-Fencing Program

The Hearst pub’s ‘Shop Now!’ mobile feature began connecting consumers to selected brands using location-based offers in August.

2. Marriott Storms Twitter, Becomes Local On-Demand Player

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To mark the launch of Mobile Requests, the Marriott set up social media headquarters in New York City this May, igniting a hashtag trend.

1. Verve’s Executive Team Rebuild Continues, Kevin Arrix Named CRO

Since the spring, CEO Nada Stirratt has been ‘putting the band back together’ with trusted associates from her Viacom/MTV Networks days.

About The Author
Lauryn Chamberlain Lauryn Chamberlain @laurynchamberla

Lauryn Chamberlain is the Associate Editor of A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.