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Foursquare Taps Retailigence Founder Jeremy Geiger To Chart Asian Expansion

The hiring of Geiger, a data specialist in the realm of retail, to open Foursquare's global Asian office comes amid a 35-person hiring spree of execs from Apple, Yahoo, YuMe, CBS and Thinknear

A year after building up its location data marketplace and attribution tools, Foursquare is bringing its enterprise focus to Asia and has brought on startup analytics veteran Jeremy Geiger to manage its new regional office in Shanghai.

“With its fast-growing mobile-first consumer markets, Asia is one of the biggest growth opportunities today,” Geiger told GeoMarketing. “WeChat, Samsung and others already use Foursquare’s venue database and I’ll be helping many more large enterprises in Asia take advantage of the opportunities to leverage location in devices, apps and advertising solutions.”

Geiger relocated to the region in 2015 after stepping down from the company he founded five years before, Retailigence. By the time he left his role as CEO of Retailigence, the Redwood City, CA-based company’s in-store analytics and attribution reporting was covering over 200,000 individual stores across the US.

Last month, Retailigence was acquired by consumer-facing shopping guide and proximity deals platform, ShopAdvisor for an undisclosed sum.

Foursquare’s Asian expansion follows its $45 million funding round at the start of 2016 is designed to help it better serve recent global partnerships with major consumer tech companies, said President Steve Rosenblatt in a post on Medium.

“We’re thrilled to be able to have a physical presence in Asia and do a better job of serving the market with Jeremy leading the way,” Rosenblatt told us. “We’ve always had a ton of dedicated users and partners there, and lately, the number of brands interested in advertising has been exploding. It’s an exciting time for location-based technology, advertising and services.”

Among the other hires Foursquare has made is former Apple ad sales exec Chad Jeskewitz, who will head the company’s Midwest office as regional director. Jeskewitz was at Apple for roughly 20 years. During his tenure, he was responsible for selling iAd, Apple’s “exclusive” mobile advertising packages which has recently been wound down, to major brands and agencies in the central territory. Jeskewitz has also held senior positions at SessionM and Quantcast.

 

About The Author
David Kaplan David Kaplan @davidakaplan

A New York City-based journalist for over 20 years, David Kaplan is managing editor of GeoMarketing.com. A former editor and reporter at AdExchanger, paidContent, Adweek and MediaPost.