Foursquare Adds Business Location In LA To Meet Demand From Entertainment And Auto Dealers

The west coast office is part of a wider global marketing expansion amid Foursquare's continued hiring of senior execs.

Just as seven-year-old Foursquare passed the 10 billion check-in mark, the location app developer says it’s opening its first West Coast marketing office in Los Angeles.

“We’re no strangers to LA, but a recent explosion in demand—from the local automotive, entertainment, CPG and QSR industries—has led us to expand our presence there more seriously,” says CEO Jeff Glueck in a Medium post. “With our new Los Angeles offices in Playa Vista, we now have a dedicated sales team that can serve our clients and partners in and around Los Angeles as well as the entire Southwest.”

The LA addition comes as Foursquare has expanded into Asia and continues to build out partnerships and technology associated with its Attribution offering, which details online-to-offline ad effectiveness.

Taking the lead on building out the LA office are Senior Brand Partners Lindsay Aston (formerly of Ziff Davis, Cnet, and TrueX), Matt Bontaites (ex-Thinknear regional VP of sales), and Karen Lurry (previously of Collective and Woven Digital).

Over the past few months, Foursquare has added 60 new hires.

Over at Foursquare’s San Francisco office, Gareth Paul Jones will serve as director of Technology Services. Jones is now heading Foursquare’s enterprise technical services team. He’ll also serve as the technical lead for the partners such as Apple, Uber, and Twitter. Before joining Foursquare, Jones led mobile partner integrations at Twitter, and previously held product manager roles at TRUSTe and Apple, and worked as a customer solutions engineer at Google.

Aside from the new names on the west coast, at its New York headquarters, Tamar Shapiro is joining  as its new VP, Head of Analytics. Shapiro previously oversaw global analytics for American Express Digital and she will now be helping to further develop Foursquare’s Place Insights, the programmatic targeting platform Pinpoint, and Attribution.

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David Kaplan David Kaplan @davidakaplan

A New York City-based journalist for over 20 years, David Kaplan is managing editor of A former editor and reporter at AdExchanger, paidContent, Adweek and MediaPost.