Facebook Updates Pages For Mobile With New Offerings For Retail, Service Businesses
The update sees the social net doubling down on connecting local businesses and consumers.
Facebook has updated its Pages offering, adding a host of features designed to allow businesses and consumers to communicate more seamlessly on mobile.
“With over one billion people visiting Pages every month, people are already turning to Pages to learn more about businesses,” Facebook wrote on its blog. “Now we’re updating Pages to help businesses build mobile presence and communicate with customers more easily.”
Updated features include more prominent call-to-action buttons, rendering them bigger, brighter, and directly under the Page cover photo so as to make them easily viewable on mobile. These buttons are what generate direct leads for the businesses using Pages — whether encouraging a consumer to book an appointment or browse an online shop — making immediate visibility a must.
Facebook will also add new sections for Pages, which have been largely the same for every business up until now. With the update, different types of businesses will be able to prominently feature specific information that is the most relevant to their organization.
The new Shop section will cater to retail businesses looking to bring their products to the forefront of their Page. On the other hand, the Services section will enable professional service businesses to showcase a list of their offerings at the top of their page. A spa, for example, could add its service menu in a bid to highlight its special prices or unique offerings.
This move follows Facebook’s announcement that it would develop click-to-message ads, suggesting that the giant social net is doubling down on connecting businesses and consumers — and expanding its local SMB outreach in particular. For local businesses with smaller marketing budgets, Pages — with those over 1 billion monthly visitors — has become an important way to increase visibility and drive visits. And with this most recent Pages update prioritizing mobile, these businesses have a better opportunity to reach consumers where they live: on their smartphones.
“The recent updates to Pages help businesses communicate easily with people through [mobile] messaging and emphasize the information that helps them drive their goals,” Facebook’s blog post concluded. “And this is just the beginning.”