Facebook Rounds Out Marketing Leadership With Tech Vets Nada Stirratt And Ty Ahmad-Taylor
'Throughout her career, Nada has worked with brands and agencies across every industry, exemplifying a deep focus on driving real value powered by data-driven thinking,' said Facebook VP Carolyn Everson on the former Verve CEO.
Facebook is bringing in two well-known tech executives to help shape its ad products and use of data as the social network continues to advance mobile advertising on behalf of enterprises and SMBs.
Nada Stirratt, who was most recently CEO of Verve after serving as the first CRO of “Big Data” provider Acxiom, joining the company as VP, Global Marketing Solutions, US and Canada.
In addition, Ty Ahmad-Taylor has been named VP of Product Marketing. He previously served as CEO and President of THX Ltd., a media and consumer electronics company that he expanded into new sectors. Prior to THX Ltd., Ty held positions including Vice President, SmartTV Services at Samsung, CEO and Founder of FanFeedr and SVP of Product Development and Strategy at Viacom.
Location Focus, Plus Agency Connections
Stirratt, a widely respected digital ad veteran since her days who was chosen to reinvent Verve from its mobile ad network legacy and into a location-data ad marketplace in April 2015, left the company in Nov. 2016.
Under Stirratt, Verve made several high profile hires to product releases to a European expansion to a major debt-financing, Verve achieved much of what she set out to do in terms of attempting to close various loops around online-to-offline as well as indoor and outdoor marketing.
Stirratt has long-established agency and digital marketing relationships from her days at AOL’s Advertising.com over a decade ago, on through her stewardship of Viacom’s MTV Digital unit. In her new role, Stirratt will lead the U.S. Global Marketing Solutions team, “focusing on growing Facebook’s advertising business and helping marketers and agencies better connect with their consumers,” Facebook said in a statement.
“I’ve watched Nada’s success from afar since we first worked together at Viacom,” said Carolyn Everson, VP, Global Marketing Solutions. “She is a proven leader with incredible digital experience that will be invaluable at Facebook.
“Throughout her career, Nada has worked with brands and agencies across every industry, exemplifying a deep focus on driving real value powered by data-driven thinking,” Everson added.
It’s worth noting that this past week, Instagram expanded its use of geo-data to introduce “Location Stories” aimed at allowing users add a virtual “sticker” or hashtag to highlight where they are — something that advertisers would surely be interested in exploring.
“I am thrilled to be joining Facebook and humbled to lead the US and Canada Global Marketing Solutions team,” Stirratt said. “I have long believed in the meaningful value Facebook provides advertisers, and I’ve heard from marketers repeatedly over the past five years that an ad on the platform drives business. Together, Facebook and Instagram are the best mobile advertising products out there today. I can’t wait to help further the brand’s journey.”
Ad Product Expansion
Ahmad-Taylor’s background at the George Lucus-founded THX would seem to be far afield from social media. But the company, which essentially serves as a quality control for audio and visual standards for recorded media would seem to be just right to oversee the creation of new ad products, particularly the use of visuals and sound across Facebook’s Instagram and its Messenger platform.
“The addition of Ty to run our Monetization Product Marketing organization is a huge win for our ads teams, and for Facebook overall,” said David Fischer, Facebook’s VP of Business and Marketing Partnerships. “He’s a proven leader who truly understands how to grow a business and how to bring the best mobile experiences to people. I know he’s the right person to lead this team as our monetization efforts continue to expand.”
For Taylor’s part, he says he’s “more than excited to join Facebook, as I feel a deep connection to the company’s mission and intention. Facebook has done an amazing job in bringing people and businesses more closely together, and I look forward to working with the team to continue advancing those efforts around the globe.”