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Facebook Expands Its Location Data Deal With Factual Globally

As Facebook looks to bulk up its services to business location pages, having greater control over that geo-data is essential.

Facebook Expands Its Location Data Deal With Factual Globally

Facebook is working with geo-data platform Factual and increasing the amount of location analytics the social network can access around the world, as it works to make its local business pages more robust marketing engines.

Facebook first tapped Factual to power the location data across many of Facebook’s Business Pages, places search, Check Ins, and Place Tips in the U.S. back in August. Now, Factual will do the same for countries in Europe and the Middle East, Latin America, and Asia, the company said in a blog post. Factual did not specify which countries in those regions would be included in its new Facebook pact.

The inclusion of those regions’ location data for Facebook’s business features are considered a crucial part of the social network’s growth plans. At the end of last year, Facebook said it had been actively working with 50 million local physical businesses globally.

With roughly 2.5 billion comments being added to businesses’ Pages every month, Facebook is competing directly with Google to help businesses manage their digital presences by giving owners greater abilities to be discovered and engage with their existing and potential customers. Having control over their location, as well as vital information such as updated hours and click-to-call (or message) businesses makes Facebook incredibly powerful medium to conduct business.

“People can contact businesses anytime and from any device, so we’re offering new tools for Pages to better manage their customer interactions,” said Michael Sharon, Product Manager, Pages, said at the time. “Now it’s easier than ever for Pages to address both the public comments and private messages that people send them, in order to build and maintain strong relationships and grow their business.”

About The Author
David Kaplan David Kaplan @davidakaplan

A New York City-based journalist for over 20 years, David Kaplan is managing editor of GeoMarketing.com. A former editor and reporter at AdExchanger, paidContent, Adweek and MediaPost.