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Ex-Bigcommerce Exec Melanie Kalemba To Run Verve Mobile’s Enterprise Business

The hiring spree continues at the New York company, which has just released Verve Velocity, its enhanced mobile location platform for SMBs.

Melanie Kalemba, a tech executive who has a long history of bringing online tools to brick-and-mortar businesses, is joining Verve Mobile as SVP/GM of Verve Enterprise.

Kalemba spent the past four years in a variety of business development roles at Austin’s Bigcommerce, a company that provides enterprise marketing tools for SMBs. She will report directly to CEO Nada Stirratt, who has has been adding new leadership positions since taking the job at Verve Mobile over a year ago.

In March, Verve named former Starcom MediaVest Group exec Ian James as its International CEO and brought in location tech veteran Mike Cottle as VP, business development to build out Verve’s content and technology partnerships worldwide. Last fall, Stirratt hired her former Viacom colleague Keven Arrix as CRO before rounding out its analytics team with the addition of Bryan Throckmorton as the company’s new VP of Enterprise Data and Tim Gough as VP of Insights and Analytics.

On the product front, Verve opened its SMB-focused self-serve platform in February in its bid to turn the one-time mobile ad network into a “one-stop-stop” for location-based ad targeting and analytics.

As she crafts the newly formed Verve Enterprise, Kalemba is charged with growing the company’s number of enterprise partners and managing its services. Verve is currently used by over 7,000 local salespeople who service over 2 million SMBs, a rep for the company said.

Kalemba will also operate and shape Verve Velocity, which is billed as the company’s “enhanced mobile location platform.”

“Verve Velocity creates new opportunity in the mobile advertising market. Enterprise partners can now empower their small business clients to reach and engage with local consumers, “ said Kalemba, in a statement. “While businesses are beginning to fully adopt offerings in mobile search and social, real-time location-based mobile advertising offers huge potential to connect with customers and to drive profits.”

Verve credited the growth of its enterprise business last year to the “full-blown adoption” by marketing partners such as Yellow Pages and Valassis.

“For more than a decade, Verve has shaped how the world’s most valuable brands influence consumers with mobile experiences that inspire action,” said Stirratt. “Melanie’s impressive track record scaling enterprise operations makes her the perfect addition to our leadership team.”

About The Author
David Kaplan David Kaplan @davidakaplan

A New York City-based journalist for over 20 years, David Kaplan is managing editor of GeoMarketing.com. A former editor and reporter at AdExchanger, paidContent, Adweek and MediaPost.