Geomarketing Presents

CMO On The Go

A weekly podcast by and for fast-moving CMOs and marketing decision-makers discussing the emerging technologies that impact real-world business and consumer interactions.

Powered By
Powered By

Most Recent Episode

The Holiday Retail Shopping Forecast For CMOs

In our fourth episode, we speak with Jeffrey Schmitz, the chief marketing officer of Zebra Technologies, whose software, analytics and solutions are designed to intelligently connect people, assets and data. Jeff shares his insight about challenges facing CMOs in the b2b space, the holiday season outlook for retailers, and more. Plus: Lauryn Chamberlain defines what businesses need to know about managing reviews.

Recent Episodes
Verve CMO Julie Bernard — Episode 3

Julie Bernard is chief marketing officer of Verve. In episode 3 of CMO On The Go, the former SVP of omnichannel customer strategy, data science, loyalty, and marketing technology at Macy’s, calls for for more discussion of the way brands can create better experiences for existing consumers, while creating new customer connections. Plus: Lauryn Chamberlain defines “Earcons.”

IBM Watson Advertising David Neway — Episode 2

Approximately 80 percent of data in the world is “unstructured data.” Learn why unstructured data matters to marketers today — and how to make sense of it using AI to generate better marketing outcomes. David Neway, Head of Product Marketing at IBM Watson Advertising, walks us through the details behind understanding unstructured data.

Yext CMO Jeffrey K. Rohrs — Episode 1

Discover the concept of the “Everywhere Brand” and Digital Knowledge Management — and how marketers today should be putting these ideas to work in order to reach customers in all the moments that matter.

Meet the Hosts
About The Podcast

CMO On-The-Go is a weekly podcast for fast-moving CMOs and marketing decision-makers seeking digital knowledge to impact real-world customer relationships.

Need help listening to CMO On The Go?

Choose your device type below and follow the instructions.

On Your Android Phone or Tablet
  1. Open the Podcasts app, search for “CMO On The Go” and select it from the list of results.
  2. Once on the CMO On The Go page, click the “Subscribe” button to have new episodes sent to your phone for free.
  3. Click the name of an episode from the list below to listen.
On Your iPad or iPhone
  1. Open the Podcasts app, search for “CMO On The Go” and select it from the list of results.
  2. Once on the CMO On The Go page, click the “Subscribe” button to have new episodes sent to your phone for free.
  3. Click the name of an episode from the list below to listen.