Technology
Analysis
Are Local TV Advertisers Ready For Location-Based Ad Targeting?
"Addressable Geo-Fencing can be used both as a stand-alone tactic and to improve the results of addressable TV campaigns, direct mail campaigns, and other marketing efforts that target specific households," says Simpli.fi VP Ryan Horn.
News
Apple Business Chat Rolls Out With 1-800-Flowers, Home Depot, Hilton, And Others
"At 1-800-Flowers.com, we are always looking for innovative ways to enhance the shopping experience, so we are very excited to support Apple Business Chat, which provides a powerful new avenue for connecting with our customers wherever and whenever they choose," a rep for the brand says.
News
Snapchat Unveils Three New Location Tools For Marketers With Hopper And Nordstrom Rack
”This perfect match of radius targeting and relevant creative has cut our CPIs in half, and bumped our booking rate on Snapchat to four times what it is on other paid social platforms,” says Qasim Mian, User Acquisition Manager, Hopper.