Technology
Analysis Are Local TV Advertisers Ready For Location-Based Ad Targeting? "Addressable Geo-Fencing can be used both as a stand-alone tactic and to improve the results of addressable TV campaigns, direct mail campaigns, and other marketing efforts that target specific households," says Simpli.fi VP Ryan Horn. David Kaplan By David Kaplan, Jul 10th
News Factual Rolls Out Place-Based Custom Audience Building Tool For ‘Smarter’ Ad Targeting The Geopulse Audience Designer can, for example, allow a healthy snack brand to target moms who shop at Whole Foods or Trader Joe’s but do not visit fast food restaurants, says Factual CMO Brian Czarny. David Kaplan By David Kaplan, Jun 21st
Technology 40 Percent Of Packages Will Be Delivered Within Two Hours By 2028 Consumer expectations for near-immediate delivery have never been higher. But with strategic investments, omnichannel retailers can offer more of what shoppers want. Lauryn Chamberlain By Lauryn Chamberlain, Apr 9th
News Apple Business Chat Rolls Out With 1-800-Flowers, Home Depot, Hilton, And Others "At 1-800-Flowers.com, we are always looking for innovative ways to enhance the shopping experience, so we are very excited to support Apple Business Chat, which provides a powerful new avenue for connecting with our customers wherever and whenever they choose," a rep for the brand says. David Kaplan By David Kaplan, Mar 29th
News Snapchat Unveils Three New Location Tools For Marketers With Hopper And Nordstrom Rack ”This perfect match of radius targeting and relevant creative has cut our CPIs in half, and bumped our booking rate on Snapchat to four times what it is on other paid social platforms,” says Qasim Mian, User Acquisition Manager, Hopper. David Kaplan By David Kaplan, Mar 22nd
Technology What Is Vero — And What Do Marketers Need To Know About It? If you're not part of Gen-Z, here's your guide to understanding the popular 'true social' app. Lauryn Chamberlain By Lauryn Chamberlain, Mar 6th
News Esri Acquires ClearTerra To Expand Location-Based Support For Unstructured Data When you then add the ability to geo-enrich that unstructured data for artificial intelligence with a GIS, "the applications can be endless," says Esri Partner Exec Jeff Wilson. David Kaplan By David Kaplan, Feb 23rd
Analysis For Valentine’s Day, 1-800-Flowers Enlists Alexa, Okay Google, And Facebook Chatbots To Play Cupid The florist chain is using virtual assistants -- and an Apple Pay discount -- to go "beyond the wow," says Tom Hartnett, President, 1-800-Flowers Digital. David Kaplan By David Kaplan, Feb 8th
Technology Attribution And Other Developer Tools Lift Foursquare To Third Year Of Consecutive Revenue Gains Foursquare CEO Jeff Glueck credits advertising revenue for the revenue rise, but the real growth appears to be in "enterprise solutions." David Kaplan By David Kaplan, Jan 19th
Technology Jivox Taps IBM Watson Advertising’s WEATHERfx To Create Ads Based On Local Conditions "Since [weather] is very specific to the consumer's location, it will spur people to visit offline stores for purchases," says Jivox CEO Diaz Nesamoney. David Kaplan By David Kaplan, Jan 17th
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Featured News
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th