Retail
News The Body Shop Unveils First Outdoor Campaign Targeting On-The-Go Audiences The Body Shop promotion with OUTFRONT Media is intended to get petitions against cosmetics testing on animals signed at its 3,000 global stores. David Kaplan By David Kaplan, Mar 20th
Analysis How REI Took A Retail Break And Reached Outdoor Enthusiasts With Out-Of-Home Messages "By using 1st-party audience targeting within DOOH, we were able to engage our qualified audience at multiple touchpoints throughout their day, with real impact," said REI exec Amy Ball. David Kaplan By David Kaplan, Mar 6th
Analysis It’s Not Amazon That Should Scare Retailers, It’s Facebook "Facebook feels like a personal shopper," writes Euclid CEO Brent Franson. "The company’s using my data to personalize the ads in my feed - and it’s working." David Kaplan By David Kaplan, Feb 23rd
Analysis For Valentine’s Day, 1-800-Flowers Enlists Alexa, Okay Google, And Facebook Chatbots To Play Cupid The florist chain is using virtual assistants -- and an Apple Pay discount -- to go "beyond the wow," says Tom Hartnett, President, 1-800-Flowers Digital. David Kaplan By David Kaplan, Feb 8th
Analysis How Lingerie Retailer Cosabella Is Using Artificial Intelligence To Lift Sales "As we continue to grow and expand and advance in the online digital world, we always want to make sure we are still connecting with customers in a genuine manner, and giving them the service and help they can’t often get online," says Cosabella CEO Guido Campello. David Kaplan By David Kaplan, Jan 30th
Analysis 1-800-Flowers CEO Chris McCann At NRF: Voice Is The UI Of The Future And that voice activated future should be fully realized within 18 months, McCann said during a panel discussion at the NRF Big Show. David Kaplan By David Kaplan, Jan 17th
Analysis How Online Store Locators Focus Guess’ Real-Time Marketing “Our goal is to expose our local products based on intelligence data of what is happening in and around that particular local market,” says Guess SVP Edward Park. David Kaplan By David Kaplan, Dec 20th
Retail 76 Percent Of Consumers Prefer In-Store To Online For Their Holiday Shopping Needs But 32 percent say they need better in-store customer service — meaning that retailers need to raise the bar on attentiveness and personalized experiences. Lauryn Chamberlain By Lauryn Chamberlain, Dec 18th
Analysis How Lululemon Is Able To Avoid The ‘Athleisure Slowdown’ "Guests are drawn toward the brand focus that reflects who they are and who they want to be," says Lululemon CEO Laurent Potdevin. David Kaplan By David Kaplan, Dec 8th
Retail How Mall of America Is Using Chatbots And Robots To Connect With Holiday Shoppers "It is important for us to find new ways to surprise and delight our guests while also creating a seamless customer journey,” said Sarah Townes, VP of Marketing for Mall of America. David Kaplan By David Kaplan, Dec 7th
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