Retail
Retail Here’s What Inspires Millennials To Join A Loyalty Program In the on-demand era, convenience and customization are key. Lauryn Chamberlain By Lauryn Chamberlain, Jul 9th
Retail Mastercard Taps Mapping Data Visualizer Carto To Power Retail Partners’ Location Insights Mastercard and and Carto have developed a packaged mapping solution to inform retail and real estate decision-makers on Site Selection, Property Valuation and Marketing and Urban Planning. David Kaplan By David Kaplan, May 25th
Analysis 1-800-Flowers Expects Mother’s Day Shopping To Be ‘On-The-Go’ This Year "More than 50 percent of 1-800-Flowers.com customers are expected to use our mobile website and apps to shop with us for Mother’s Day," says Tom Hartnett, President, 1-800-Flowers.com. David Kaplan By David Kaplan, May 7th
Retail How Rue La La Designs A Consistent Shopping Experience Across Mobile, Desktop, And In-App Leveraging a mix of data and cross-design, the e-commerce designer apparel purveyor is acquiring new users across channels in its second decade of life. Lauryn Chamberlain By Lauryn Chamberlain, Apr 12th
Retail In A Typical Month, 69 Percent Of U.S. Internet Users Make A Brick-And-Mortar Retail Purchase Comparatively, only 22 percent make a retail purchase online in the same period. Lauryn Chamberlain By Lauryn Chamberlain, Apr 5th
Retail Brick-And-Mortar Retailers’ Top Priorities: More Locations For Faster Delivery Of Online Orders New physical locations are important because 42 percent of retailers surveyed say that faster delivery of online orders is their top customer-facing priority, according to a joint NRF/Forrester survey. David Kaplan By David Kaplan, Mar 21st
News The Body Shop Unveils First Outdoor Campaign Targeting On-The-Go Audiences The Body Shop promotion with OUTFRONT Media is intended to get petitions against cosmetics testing on animals signed at its 3,000 global stores. David Kaplan By David Kaplan, Mar 20th
Analysis How REI Took A Retail Break And Reached Outdoor Enthusiasts With Out-Of-Home Messages "By using 1st-party audience targeting within DOOH, we were able to engage our qualified audience at multiple touchpoints throughout their day, with real impact," said REI exec Amy Ball. David Kaplan By David Kaplan, Mar 6th
Analysis It’s Not Amazon That Should Scare Retailers, It’s Facebook "Facebook feels like a personal shopper," writes Euclid CEO Brent Franson. "The company’s using my data to personalize the ads in my feed - and it’s working." David Kaplan By David Kaplan, Feb 23rd
Analysis For Valentine’s Day, 1-800-Flowers Enlists Alexa, Okay Google, And Facebook Chatbots To Play Cupid The florist chain is using virtual assistants -- and an Apple Pay discount -- to go "beyond the wow," says Tom Hartnett, President, 1-800-Flowers Digital. David Kaplan By David Kaplan, Feb 8th
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Featured News
Customers To Restaurants And Tech Companies: Please, Just Make Ordering Easier
By David Kaplan, Jul 13th
10 Things To Know About Online-To-Offline Marketing This Week
By Lauryn Chamberlain, Jul 13th
What Google Maps' Explore Feature Means For Local Search Marketing
By David Kaplan, Jul 12th