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News Do Influencer Posts Really Change Consumers’ Minds? Research suggests yes — even though people often underestimate the impact of advertising on their purchase decisions. Lauryn Chamberlain By Lauryn Chamberlain, Aug 20th
News 10 Things To Know About Online-To-Offline Marketing This Week Our top stories and links from around the web this week, from New York Life's 'connected experiences' to the subtle differences between Millennials and Gen-Z. Lauryn Chamberlain By Lauryn Chamberlain, Aug 17th
News Shell Gas Stations To Accept Payments Via Dashboard From General Motors’ Connected Cars “We are very excited to be able to announce that this technology is now live at Shell branded locations across the United States,” said Shell Marketing VP Sydney Kimball. David Kaplan By David Kaplan, Aug 16th
CMOs New York Life Names Michelle Bottomley CMO To Build ‘Connected Experiences’ “The leadership and expertise Michelle brings to the CMO role put us in a great position to develop the connected experiences that today’s clients expect," says NY Life EVP Matt Grove. David Kaplan By David Kaplan, Aug 15th
News 10 Things To Know About Online-To-Offline Marketing This Week Our top stories and links from around the web this week, from Foursquare's new in-house creative shop to how a DUMBO boutique quadrupled revenue by moving from clicks to bricks. Lauryn Chamberlain By Lauryn Chamberlain, Aug 10th
News What Amazon Alexa’s ‘Answer Update’ Means For Marketers The rollout of the feature sees Amazon quietly furthering its commitment to expanding Alexa's Knowledge Graph. Lauryn Chamberlain By Lauryn Chamberlain, Aug 9th
News Assigned Seating: OpenTable Lets Reservationists Choose Specific Locations Within Restaurants “Seating Options allows us to bring in guests who may have sought an alternative restaurant to dine at otherwise,” says Lien Ta of LA's Here’s Looking At You eatery. David Kaplan By David Kaplan, Aug 8th
News GroundTruth Teams With Technomic To Track Restaurant Sales Across 200 Brands “Consumers may aspire online, but they live offline—no one travels to a restaurant without genuine intent," says GroundTruth CMO Eric Hadley. The new partership will examine specific menu items and dayparts to help restaurants answer questions about "intent." David Kaplan By David Kaplan, Aug 6th
News 10 Things To Know About Online-To-Offline Marketing This Week Our top stories and links from around the web this week, from OkCupid's provocative 'DTF' campaign to how businesses can win at voice search. Lauryn Chamberlain By Lauryn Chamberlain, Aug 3rd
News 10 Things To Know About Online-To-Offline Marketing This Week Our top stories and links from around the web this week, from influencer marketing trends to coverage of Voice Summit. Lauryn Chamberlain By Lauryn Chamberlain, Jul 27th
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Featured News
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th