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News 10 Things To Know About Online-To-Offline Marketing This Week Our top stories and links from around the web this week, from surviving the 'retail apocalypse' to what Google Maps' new explore feature means for marketers.

Lauryn Chamberlain

By Lauryn Chamberlain, Jul 13th

News Bazaarvoice’s Liz Ritzcovan Joins Foursquare As CRO "Foursquare needs to deepen our connection with our partners," says Ritzcovan. adding that the location tech platform needs to explain "why it’s critical to leverage more than a single Foursquare solution."

David Kaplan

By David Kaplan, Jul 10th

News 10 Things To Know About Online-To-Offline Marketing This Week Our top stories and links from around the web this week, from surviving the 'retail apocalypse' to why influencer marketing is even more vital for B2B.

Lauryn Chamberlain

By Lauryn Chamberlain, Jul 6th

News Best Western Expands Use Of AI-Powered Interactive Advertising With Watson Ads With "Ask Watson," Best Western will engage travelers in AI-powered conversations about tips and tricks for leisure travelers on their upcoming destinations.

David Kaplan

By David Kaplan, Jun 29th

News 10 Things To Know About Online-To-Offline Marketing This Week Our top stories and links from around the web this week, from the evolution of voice search and advertising to what you may have missed at Cannes Lions.

Lauryn Chamberlain

By Lauryn Chamberlain, Jun 29th

News 10 Things To Know About Online-To-Offline Marketing This Week Our most popular news items over the last seven days featuring iQuanti, World Cup, Amazon Alexa and Marriott, Facebook, and SEO with Early Bird Digital Marketing.

Lauryn Chamberlain

By Lauryn Chamberlain, Jun 25th

News Factual Rolls Out Place-Based Custom Audience Building Tool For ‘Smarter’ Ad Targeting The Geopulse Audience Designer can, for example, allow a healthy snack brand to target moms who shop at Whole Foods or Trader Joe’s but do not visit fast food restaurants, says Factual CMO Brian Czarny.

David Kaplan

By David Kaplan, Jun 21st

News DexYP Expands SMB Social, On-Demand Marketing Services With SOCi "Successful SMBs understand Social Media is not a billboard, but is instead a two-way conversation providing new ways to engage with current and perspective clients," says Ryan Cantor, DexYP Digital Assistant VP.

David Kaplan

By David Kaplan, Jun 20th

News What Amazon’s ‘Alexa For Hospitality’ Means For Hotels, Guests, And Marketers “Marriott has a long track record of innovating for our guests, and we’re thrilled to be among the first to offer Alexa for Hospitality,” said Jennifer Hsieh, VP for Customer Experience Innovation at Marriott International, Alexa For Hospitality's launch partner.

David Kaplan

By David Kaplan, Jun 19th

News World Cup Fans Are 6x More Likely To Care About Health And Wellness The World Cup audience may be more receptive to messages from grocery chains, meal-kit services, and the like.

Lauryn Chamberlain

By Lauryn Chamberlain, Jun 19th

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