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CMOs New York Life Names Michelle Bottomley CMO To Build ‘Connected Experiences’ “The leadership and expertise Michelle brings to the CMO role put us in a great position to develop the connected experiences that today’s clients expect," says NY Life EVP Matt Grove. David Kaplan By David Kaplan, Aug 15th
News 10 Things To Know About Online-To-Offline Marketing This Week Our top stories and links from around the web this week, from Foursquare's new in-house creative shop to how a DUMBO boutique quadrupled revenue by moving from clicks to bricks. Lauryn Chamberlain By Lauryn Chamberlain, Aug 10th
News What Amazon Alexa’s ‘Answer Update’ Means For Marketers The rollout of the feature sees Amazon quietly furthering its commitment to expanding Alexa's Knowledge Graph. Lauryn Chamberlain By Lauryn Chamberlain, Aug 9th
News Assigned Seating: OpenTable Lets Reservationists Choose Specific Locations Within Restaurants “Seating Options allows us to bring in guests who may have sought an alternative restaurant to dine at otherwise,” says Lien Ta of LA's Here’s Looking At You eatery. David Kaplan By David Kaplan, Aug 8th
News GroundTruth Teams With Technomic To Track Restaurant Sales Across 200 Brands “Consumers may aspire online, but they live offline—no one travels to a restaurant without genuine intent," says GroundTruth CMO Eric Hadley. The new partership will examine specific menu items and dayparts to help restaurants answer questions about "intent." David Kaplan By David Kaplan, Aug 6th
News 10 Things To Know About Online-To-Offline Marketing This Week Our top stories and links from around the web this week, from OkCupid's provocative 'DTF' campaign to how businesses can win at voice search. Lauryn Chamberlain By Lauryn Chamberlain, Aug 3rd
News 10 Things To Know About Online-To-Offline Marketing This Week Our top stories and links from around the web this week, from influencer marketing trends to coverage of Voice Summit. Lauryn Chamberlain By Lauryn Chamberlain, Jul 27th
News General Motors Maven To Let Car Owners Rent Their Vehicles The Maven "peer-to-peer" shared mobility program is intended to let General Motors car owners make some extra money. But what does that mean for dealerships? David Kaplan By David Kaplan, Jul 25th
News Yext Launches Integration With Amazon Alexa As a result, businesses can now feed their digital knowledge directly to Alexa — a big step in an increasingly voice-first world. Lauryn Chamberlain By Lauryn Chamberlain, Jul 25th
News 10 Things To Know About Online-To-Offline Marketing This Week Our top stories and links from around the web this week, from Amazon Prime Day recap to what brands need to know about the emerging voice-first era. Lauryn Chamberlain By Lauryn Chamberlain, Jul 20th
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Featured News
Why IoT And Location Tech Spending Is Surging In Healthcare
By Lauryn Chamberlain, Aug 8th
Foursquare Seeks To Show Off Its Artistic Side With Its In-House Creative Shop Sixteen
By David Kaplan, Aug 7th
How DUMBO Boutique Glam Expressway Quadrupled Revenue By Moving From 'Clicks -To-Bricks'
By Lauryn Chamberlain, Aug 6th