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GeoMarketing News Announcing Our New Venture: CMO On The Go! We're proud to introduce our new podcast series, aimed at bringing our audience valuable insights from influential marketing decision-makers about the emerging technologies that impact real-world business/consumer interactions. Lauryn Chamberlain By Lauryn Chamberlain, Sep 27th
News How Placed And Adobe Are Closing The Loop Around Attributing “Linear” TV Ads To Offline Store Visits "Over half of TV buys on Adobe Advertising Cloud feature advanced attribution linking online/offline performance to TV ad buys, whether it’s through TV-to-website conversion reporting, brand surveys, or offline sales attribution," says Adobe's Patrick Rubin. David Kaplan By David Kaplan, Sep 26th
News 10 Things To Know About Online-To-Offline Marketing This Week Our top stories and links from around the web, from Amazon's rollout of 'Storefronts' to how marketers need to build loyalty programs today. Lauryn Chamberlain By Lauryn Chamberlain, Sep 21st
News Amazon Expands SMB Ties With Launch Of Storefronts “Amazon first invited businesses to sell on Amazon nearly two decades ago, and today, small and medium-sized businesses are a vital part of Amazon’s large selection and commitment to customers," says Amazon VP Nicholas Denissen. David Kaplan By David Kaplan, Sep 17th
News 10 Things To Know About Online-To-Offline Marketing This Week Our top stories and links from around the web this week, from the evolution of visual search to what Apple's iOS 12 updates mean for local marketers Lauryn Chamberlain By Lauryn Chamberlain, Sep 14th
News 10 Things To Know About Online-To-Offline Marketing This Week Our top stories and links from around the web this week, from IBM Watson at the US Open to why retailers should be optimistic about the 2018 holiday season. Lauryn Chamberlain By Lauryn Chamberlain, Sep 7th
News Harry & David Gift Giving Chain Repositions Brand From ‘Holidays To Everydays’ “While Harry & David has proudly defined holiday gift-giving for more than 80 years, we also offer an incredible array of distinctive products to help customers deliver smiles every day of the year,” says Harry & David CMO Michelle Farabaugh. David Kaplan By David Kaplan, Sep 5th
News 10 Things To Know About Online-To-Offline Marketing This Week Our top stories and links from around the web this week, from how Petco is using voice activation to the concept of 'going brandless.' Lauryn Chamberlain By Lauryn Chamberlain, Aug 31st
News Users Can Now Place A Mobile Order From Dunkin’ Donuts Via Amazon Alexa The integration with Alexa sees the popular chain expanding order-anywhere accessibility and advancing its voice strategy. Lauryn Chamberlain By Lauryn Chamberlain, Aug 30th
News 10 Things To Know About Online-To-Offline Marketing This Week Our top stories and links from around the web this week, from Target's Q2 brick-and-mortar traffic report to whether influencer posts really change consumers' minds. Lauryn Chamberlain By Lauryn Chamberlain, Aug 24th
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Featured News
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th