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Google Think With Google: People Have 2X More Brand Interactions On Mobile Than Anywhere Else In the 'age of assistance,' consumers are turning to their mobile devices for help more often — via both text and voice.

Lauryn Chamberlain

By Lauryn Chamberlain, Jan 29th

Analysis Google Begins Hyperlocal User-Gen News Pilot Google Bulletin is a billed as a "lightweight app" that invites anyone to "be the voice of your community."

David Kaplan

By David Kaplan, Jan 26th

Analysis Think With Google: The Search Trends That Defined 2017 Voice search grew, customers wanted the "best" of everything, and featured snippets mattered more than ever. Here's what marketers need to know.

Lauryn Chamberlain

By Lauryn Chamberlain, Dec 19th

Google What Google’s Featured Snippet Search Update Means For Marketers Businesses' ability to generate traffic from Google to its native webpages may continue to decrease, but they can improve discovery through other means.

Lauryn Chamberlain

By Lauryn Chamberlain, Dec 7th

Google Think With Google: What Marketers Need To Know About Mobile-First Shoppers This Holiday Season From 'where to buy gifts for my boyfriend' to 'best holiday hotels,' marketers need to understand the intent behind customers' search queries — and craft content that provides relevant answers.

Lauryn Chamberlain

By Lauryn Chamberlain, Dec 4th

Analysis What The Shift To An ‘AI-First World’ Means To Brands — And To Google “We're living in a time where people are turning to their devices, not just for information, but to actually take actions for them,” said Google’s Naomi Makofsky at Yext’s Onward 17 conference.

David Kaplan

By David Kaplan, Nov 28th

Google Think With Google: Mobile Searches For ‘Where To Buy’ Have Grown 85 Percent Since 2015 The smartphone is consumers' 'everywhere expert' this holiday season — and they're asking more questions via text and voice.

Lauryn Chamberlain

By Lauryn Chamberlain, Oct 26th

Google Google Parent Alphabet Leads $1 Billion Funding In Lyft The global mobility on-demand market is expected to exceed $228 billion by 2022 as Lyft tries to seize the moment from rival Uber.

David Kaplan

By David Kaplan, Oct 19th

Google Think With Google: Consumers Are Searching For The ‘Best’ — Even For Low-Consideration Products As mobile and voice searches for everything from 'best toothpaste' to 'best deodorant' skyrocket, its time for CPG marketers to revamp their strategies.

Lauryn Chamberlain

By Lauryn Chamberlain, Oct 17th

Google Target Adds Google Voice Assistant Shopping Nationwide As Target has been ramping up its same-day delivery capabilities, the retail chain is rounding out its omnichannel offerings with help from Google Express.

David Kaplan

By David Kaplan, Oct 12th

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