Think With Google: People Have 2X More Brand Interactions On Mobile Than Anywhere Else
In the 'age of assistance,' consumers are turning to their mobile devices for help more often — via both text and voice.
By Lauryn Chamberlain, Jan 29th
Google Begins Hyperlocal User-Gen News Pilot
Google Bulletin is a billed as a "lightweight app" that invites anyone to "be the voice of your community."
By David Kaplan, Jan 26th
Think With Google: The Search Trends That Defined 2017
Voice search grew, customers wanted the "best" of everything, and featured snippets mattered more than ever. Here's what marketers need to know.
By Lauryn Chamberlain, Dec 19th
What Google’s Featured Snippet Search Update Means For Marketers
Businesses' ability to generate traffic from Google to its native webpages may continue to decrease, but they can improve discovery through other means.
By Lauryn Chamberlain, Dec 7th
Think With Google: What Marketers Need To Know About Mobile-First Shoppers This Holiday Season
From 'where to buy gifts for my boyfriend' to 'best holiday hotels,' marketers need to understand the intent behind customers' search queries — and craft content that provides relevant answers.
By Lauryn Chamberlain, Dec 4th
What The Shift To An ‘AI-First World’ Means To Brands — And To Google
“We're living in a time where people are turning to their devices, not just for information, but to actually take actions for them,” said Google’s Naomi Makofsky at Yext’s Onward 17 conference.
By David Kaplan, Nov 28th
Think With Google: Mobile Searches For ‘Where To Buy’ Have Grown 85 Percent Since 2015
The smartphone is consumers' 'everywhere expert' this holiday season — and they're asking more questions via text and voice.
By Lauryn Chamberlain, Oct 26th
Google Parent Alphabet Leads $1 Billion Funding In Lyft
The global mobility on-demand market is expected to exceed $228 billion by 2022 as Lyft tries to seize the moment from rival Uber.
By David Kaplan, Oct 19th
Think With Google: Consumers Are Searching For The ‘Best’ — Even For Low-Consideration Products
As mobile and voice searches for everything from 'best toothpaste' to 'best deodorant' skyrocket, its time for CPG marketers to revamp their strategies.
By Lauryn Chamberlain, Oct 17th
Target Adds Google Voice Assistant Shopping Nationwide
As Target has been ramping up its same-day delivery capabilities, the retail chain is rounding out its omnichannel offerings with help from Google Express.
By David Kaplan, Oct 12th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th