Google My Business Update Promises Agencies More Ease In Managing Multiple Locations
All registered agencies can now manage thousands of locations within a single Organization Account with fast performance—you’re no longer limited to 100 locations per account, says Google My Business.
By David Kaplan, Jun 6th
Think With Google: 53 Percent Of Smartphone Users Don’t Have Their Favorite Brand’s App Installed
Apps are an important data source and communication channel for brands. So how do they drive downloads — or boost engagement elsewhere?
By Lauryn Chamberlain, May 16th
Google Launches AI-Powered Text-To-Speech Advancements
Cloud Text-To-Speech sees Google applying AI and neural networks to make speech processing 1000x faster.
By Lauryn Chamberlain, Mar 29th
Google Maps Unveils Wheelchair Accessible Transit Routes
"To make public transit work for everyone, today we’re introducing 'wheelchair accessible' routes in transit navigation to make getting around easier for those with mobility needs," says Google Maps' Rio Akasaka.
By David Kaplan, Mar 16th
48 Percent Of Smartphone Users Will Plan — And Book — An Entire Trip On Mobile
Brands need to be present to answer the questions travelers are asking via text and voice — and then equipped to carry them through the booking process.
By Lauryn Chamberlain, Mar 5th
Personal Searches ‘For Me’ Are On The Rise — And Here’s What That Means For Marketers
Search today is all about structured answers. That means that brands have to directly answer the questions customers are actually asking.
By Lauryn Chamberlain, Feb 13th
Google Rolls Out Olympics Update Across Search, Assistant
The move serves to underscore how search has evolved from a list of blue links — and why that matters to marketers.
By Lauryn Chamberlain, Feb 12th
Think With Google: Mobile Searches For ‘Same Day Shipping’ Are Up 120 Percent
Amazon has raised consumer expectations significantly — but through strategic partnerships and in-store initiatives, brick-and-mortars can 'deliver' on a same-day promise.
By Lauryn Chamberlain, Feb 5th
Think With Google: People Have 2X More Brand Interactions On Mobile Than Anywhere Else
In the 'age of assistance,' consumers are turning to their mobile devices for help more often — via both text and voice.
By Lauryn Chamberlain, Jan 29th
Google Begins Hyperlocal User-Gen News Pilot
Google Bulletin is a billed as a "lightweight app" that invites anyone to "be the voice of your community."
By David Kaplan, Jan 26th
Customers To Restaurants And Tech Companies: Please, Just Make Ordering Easier
By David Kaplan, Jul 13th
10 Things To Know About Online-To-Offline Marketing This Week
By Lauryn Chamberlain, Jul 13th
What Google Maps' Explore Feature Means For Local Search Marketing
By David Kaplan, Jul 12th