Geo 101: What Marketers Need To Know About Blockchain
The technology that underpins cryptocurrencies like bitcoin has diverse applications for marketers when it comes to data privacy, improving distribution and more.
By Lauryn Chamberlain, Dec 13th
Geo 101: What Is Unstructured Data?
Unstructured data comprises approximately 80 percent of all data in the world. Here's what marketers need to know about making sense of it.
By Lauryn Chamberlain, Nov 21st
Geo 101: What Are Featured Snippets?
Here's how brands can craft content such that Google is more likely showcase their information in 'featured snippets' at the top of SERPs.
By Lauryn Chamberlain, Nov 7th
Geo 101: What Are Smart Cities?
As connectivity increases in urban areas, what do marketers need to know?
By Lauryn Chamberlain, Nov 1st
Geo 101: What Is The Knowledge Graph?
Today, search is intelligent. Here's what that means for marketers.
By Lauryn Chamberlain, Oct 11th
Geo 101: What Marketers Need To Know About Micro-Moments
They're critical to reaching consumers on the go. But the way that people are making in-the-moment searches is changing.
By Lauryn Chamberlain, Aug 29th
What Marketers Need To Know About The World Of ‘Connected Intelligence’
Algorithms and AI are transforming data in order to power intelligent search, intelligent agents, and more — effectively changing the game for brands as consumers discover information in new ways.
By Lauryn Chamberlain, Aug 3rd
Geo 101: What Marketers Should Know About The Future Of Search
Voice and image search are on the rise. Here's how brick-and-mortar businesses can get ready.
By Lauryn Chamberlain, Jul 25th
Geo 101: What Marketers Need To Know About Chatbots
Advances in artificial intelligence and natural language processing are helping bots to drive more engagement than ever.
By Lauryn Chamberlain, Jul 18th
Geo 101: What Do Marketers Need To Know About Snap Map?
It's not just for helping teens find out where their friends really are: In the near future, Snapchat's Snap Map will likely help brands to target users based on real-world visits.
By Lauryn Chamberlain, Jul 11th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th