
Geo 101
Geo 101
Geo 101: Influencer Marketing in 2018
'Businesses have to make the choice between something like a targeted ad on Facebook, hoping it will reach the right person and they will click on it, or choosing to partner with an influencer whose audience is engaged and will often take their suggestions,' said Yext's David "Rev" Ciancio. 'Which sounds like a better shot towards the bullseye to you?'
