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Geo 101

Geo 101 Geo 101: What Are Earcons? The way a brand sounds — even in the smallest moments — is an important part of identity today.

Lauryn Chamberlain

By Lauryn Chamberlain, May 31st

Geo 101 Geo 101: What Businesses Need To Know About Managing Reviews 90 percent of people say that online reviews influence their purchase decisions. Here's how to put your best (digital) foot forward.

Lauryn Chamberlain

By Lauryn Chamberlain, May 22nd

Geo 101 Geo 101: What Are Alexa Blueprints? Users can now build their own Alexa skills — without needing to know how to code.

Lauryn Chamberlain

By Lauryn Chamberlain, May 10th

Geo 101 Geo 101: Helping Your Brand Become A Voice Assistant’s ‘Preferred Answer’ The major players have remained mum on how their assistants actually choose answers — but there are steps that marketers can take in order to optimize.

Lauryn Chamberlain

By Lauryn Chamberlain, Apr 23rd

Geo 101 Geo 101: What Is Artificial Intelligence? Forget about the robots of the future — here's what AI can do for marketers today.

Lauryn Chamberlain

By Lauryn Chamberlain, Apr 3rd

Geo 101 Geo 101: What Are Neural Networks? Artificial neural networks are already giving marketers more advanced tools for predicting consumer behavior and understanding sophisticated audience segments.

Lauryn Chamberlain

By Lauryn Chamberlain, Mar 14th

Geo 101 Geo 101: What Are Micro-Experiences? Every brand experience is an opportunity to build loyalty — regardless of channel or 'size.' But too many marketers are still thinking in silos.

Lauryn Chamberlain

By Lauryn Chamberlain, Feb 7th

Geo 101 Geo 101: Influencer Marketing in 2018 'Businesses have to make the choice between something like a targeted ad on Facebook, hoping it will reach the right person and they will click on it, or choosing to partner with an influencer whose audience is engaged and will often take their suggestions,' said Yext's David "Rev" Ciancio. 'Which sounds like a better shot towards the bullseye to you?'

Lauryn Chamberlain

By Lauryn Chamberlain, Jan 30th

Geo 101 Geo 101: What Is Sentiment Analysis? Here's how marketers can leverage it to provide the right experiences to happy customers — and salvage the brand relationship with frustrated ones.

Lauryn Chamberlain

By Lauryn Chamberlain, Jan 24th

Geo 101 Geo 101: What Is Natural Language Processing? Here's what marketers need to know about the field of computer science making it possible for voice-activated assistants to understand spoken requests — and then answer them.

Lauryn Chamberlain

By Lauryn Chamberlain, Jan 3rd

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