Why The Weather Company Rebranded As IBM Watson Advertising
"The world's most essential businesses are platforms," noted CMO Jordan Bitterman in an Advertising Week presentation, heralding the change and the "Era of Cognition."
By David Kaplan, Sep 26th
Why Telecom CMOs Feel Disconnected From Their Always-On Customers
Less than 10 percent of telco marketers believe they are highly advanced and rapidly evolving when it comes being more data-driven, customer-responsive and digitally adaptive,” says CMO Council's Donovan Neale-May.
By David Kaplan, Aug 30th
How Brands Can Navigate Millennials’ Shifting Loyalty To Facebook, Instagram, Snapchat
Facebook use is falling among Millennials. And that's a challenge for social media marketers, says Eyeview CMO Jeff Fagel.
By David Kaplan, Aug 29th
Age Of The On-Demand Consumer Requires Faster And Smarter Responses — Or Else
Half of consumers surveyed by the CMO Council say they will reject a brand and take their money elsewhere if they receive poor, impersonal or frustrating customer experience.
By David Kaplan, Jul 18th
Tech Marketing Vet Michael Mendenhall Named CMO Of IBM Watson
With his background at Walt Disney Company and Hewlett-Packard, Mendenhall is charged with making IBM Watson and its artificial intelligence even more marketing-friendly.
By David Kaplan, Jul 10th
Salesforce: Email Still Works To Drive Consumer Connections, As Artificial Intelligence Emerges
As a Salesforce marketing report notes, "email works" because it can amplify other marketing channels from video to paid search.
By David Kaplan, Jun 20th
Staples Brings In Former Agency Exec Michelle Bottomley As CMO
Bottomley replaces retiring Staples CMO Frank Bifulco with the goal of promoting the office supply chain's focus on delivery and digital integration.
By David Kaplan, Jun 5th
Papa John’s Hires Wendy’s Brandon Rhoten As CMO To Sharpen Digital Focus
'[Brandon] is a disruptor in the QSR industry, and we are excited for him to further enhance Papa John’s brand relevancy and quality positioning across our marketing channels globally,' says COO Steve Ritchie.
By David Kaplan, May 31st
Casual Dining Tech Vet Michael Furlow Is Denny’s New CIO
'Having spent my career in the restaurant industry, I have always admired Denny’s for its ability to evolve and adapt to best serve customers both in the U.S. and around the world,' said Furlow.
By David Kaplan, May 26th
Marco’s Pizza CMO Seyferth Plots Noisy Digital Expansion For Quietly Growing Chain
The digital ad vet who helped shape the interactive strategies at Domino’s, Kraft, Coors, Gatorade, and Ford is refashioning the 40-year-old Marco's Pizza to better capture mobile moments.
By David Kaplan, May 18th
How IBM Watson Took Center Court At The US Open
By David Kaplan, Sep 6th
Chevron And AdSport Update aFANity Loyalty Program With Addition Of Visa Rewards
By David Kaplan, Sep 6th
Harry & David Gift Giving Chain Repositions Brand From 'Holidays To Everydays'
By David Kaplan, Sep 5th