Analysis Are Local TV Advertisers Ready For Location-Based Ad Targeting? "Addressable Geo-Fencing can be used both as a stand-alone tactic and to improve the results of addressable TV campaigns, direct mail campaigns, and other marketing efforts that target specific households," says Simpli.fi VP Ryan Horn.
Analysis Why Influencer Marketing is Unique and Even More Vital for B2B Marketers In recent years social media influencers have become a centerpiece of business-to-consumer (B2C) marketing strategies, but as its popularity grows, business-to-business (B2B) brands are starting to follow suit, writes Richard Wong.
Analysis What Insights Do Retailers Need To Boost Foot Traffic Over The 4th of July Holiday Whether selling lifestyle products, fireworks, cars or gardening services, there are always opportunities to make offers to customers for things hadn't planned to purchase -- especially when they're taking a holiday break, writes Near's Smriti Kataria.
Analysis Blis: 36 Percent Of Consumers Browse Mobile And In-Store Simultaneously "By understanding where and what consumers are browsing via location and behavioral data, brands can create more targeted and highly personalized ads, increasingly the likelihood of conversion," says Gil Larsen, VP Americas at Blis.