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Analysis Influencer Marketing is Going Mainstream With Facebook’s Upcoming Influencer Tool The world’s largest social network just sent a clear signal that the future of advertising on its platform is in influencer marketing, writes Richard Wong.

By Richard Wong, Jun 21st

Analysis Site Ranking Strategies: 3 SEO Boosting Tactics to Use On Your Site With competition for the top spots fierce, Early Bird Digital Marketing's Sherry Bonelli presents three SEO strategies marketers should add to their search engine optimization arsenal.

By Sherry Bonelli, Jun 20th

Analysis How Conductor And SEMrush Are Working On Search Intent To Improve Brands’ Chances With Voice Activated Devices "Understanding search intent is really the cornerstone of all search optimization, including voice," says Conductor exec Katherine Heisler.

David Kaplan

By David Kaplan, Jun 19th

Analysis How Should Marketers Approach Voice Activation Right Now? Right now is the best time to get ahead by building content that caters to the way users are searching via a voice search, says iQuanti Senior Manager of Search Strategy Michael Bertini.

David Kaplan

By David Kaplan, Jun 18th

Analysis How Plus-Size Fashion Retailer Eloquii Uses Its ‘Digital Black Book’ To Personalize Store Visits The Eloquii "Curated Campaigns" are designed to delight customers with "a visually curated, personalized experience" that encourages the customer to come in-store and shop, says Snap+Style's Anna Jensen.

David Kaplan

By David Kaplan, Jun 15th

Analysis Will ‘IHOb’ Publicity Stunt Expand IHOP Visits Beyond Breakfast? "Let's be truthful, the general public wasn't talking about IHOP, but now they are," says ShopAdvisor's Bill McLaughlin. "It's interesting that they are still revealing details in pieces to keep the interest up."

David Kaplan

By David Kaplan, Jun 12th

Analysis For the Best Location Data, Just Ask The heightened level of awareness and regulation -- like GDPR -- is already having an impact on companies that collect, sell or use consumer location data. Swirl Networks' Hilmi Ozguc has some thoughts on next steps for marketers.

By Hilmi Ozguc, Jun 12th

Analysis What Apple iOS 12 Means For Marketers — And Why Investing In Listings And AR May Be More Valuable Than Targeted Ads Apple's WWDC was about more than MeMojis, as "Siri Shortcuts" has implications for the future of SEO as voice activated assistants steer users' queries to "preferred answers."

David Kaplan

By David Kaplan, Jun 8th

Analysis As Location Data Use Becomes A Mainstream Marketing Tool, Advertisers Seek Alternatives To Facebook, Google False impressions, transparency, and pricing are the topmost concerns about location-based advertising with Facebook and Google, a survey from Factual finds.

David Kaplan

By David Kaplan, Jun 7th

Analysis How Branded Restaurants Group Makes The Most Out Of Influencer Marketing "There are people who have millions of followers, and they're not really the people that we're looking for," says Branded Restaurants' Julie Zucker.

David Kaplan

By David Kaplan, Jun 6th

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