Analysis
Analysis What Brands Need To Know About The Emerging Voice-First Era “If you're not discoverable via Alexa or Google, then you're going to have big issues, because somebody is going to be discoverable – and it could be your rival,” says Modev’s Pete Erickson ahead of next week’s Voice Summit. David Kaplan By David Kaplan, Jul 17th
Analysis McDonald’s Owns ‘Quick And Easy’ Among QSR Customers — Rivals Need To Look Other Values To Compete "Rather than follow McDonald's into value and convenience and fight them at their own game, other chains should consider hanging their hat on some of the other drivers that matter with QSR consumers," says an analysis by Sense360's Eli Pornoy. David Kaplan By David Kaplan, Jul 17th
Analysis How Marketers Can Customize ‘Purpose-Driven Marketing’ By Consumer — And Channel 'Customers engage with media in different ways even as the brand stays consistent,' HP's Carmen True explains. 'What makes an experience useful and engaging person by person, platform by platform?' Lauryn Chamberlain By Lauryn Chamberlain, Jul 16th
Analysis Amazon Prime Day: Major Retail Poised For A Slowdown Even as Amazon expands its own use of physical storefronts, the Prime Day discounts it presents continue to represent a challenge to retail brands, says Foursquare's Sarah Spagnolo. David Kaplan By David Kaplan, Jul 16th
Analysis Customers To Restaurants And Tech Companies: Please, Just Make Ordering Easier In terms of importance, 71 percent of diners say that ease of ordering and payment win out over discounts, drive-thru, and wifi access, according to a survey by Boston Retail Partners.. David Kaplan By David Kaplan, Jul 13th
Analysis What Google Maps’ Explore Feature Means For Local Search Marketing "With this new addition to Google Maps, its now even more important that businesses are managing their reputation," says Yext's David "Rev" Ciancio. David Kaplan By David Kaplan, Jul 12th
Analysis ‘Conversational Commerce’ Is On The Rise: Here’s How Brands Can Win Of 806 million WeChat users in China, an estimated 31 percent have used the messaging platform to make a purchase. By embracing diverse chatbot applications, brands can take advantage. Lauryn Chamberlain By Lauryn Chamberlain, Jul 12th
Analysis How Brands And Agencies Can Better Sync Creativity, Data, And Location Intelligence Veteran digital creative director Walter T. Geer III offers a checklist for those who are trying to get interactive advertising right. David Kaplan By David Kaplan, Jul 11th
Analysis PlaceIQ: Making Location Data The Essential ‘Building Blocks’ For Marketing Decisions 'Instead of using it just to inform media decisions, we're seeing extremely advanced use cases for location data that are completely separate from media,' says Place IQ CEO Duncan McCall. Lauryn Chamberlain By Lauryn Chamberlain, Jul 11th
Analysis Are Local TV Advertisers Ready For Location-Based Ad Targeting? "Addressable Geo-Fencing can be used both as a stand-alone tactic and to improve the results of addressable TV campaigns, direct mail campaigns, and other marketing efforts that target specific households," says Simpli.fi VP Ryan Horn. David Kaplan By David Kaplan, Jul 10th
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Featured News
Customers To Restaurants And Tech Companies: Please, Just Make Ordering Easier
By David Kaplan, Jul 13th
10 Things To Know About Online-To-Offline Marketing This Week
By Lauryn Chamberlain, Jul 13th
What Google Maps' Explore Feature Means For Local Search Marketing
By David Kaplan, Jul 12th