Analysis How Marketers Need To Build Loyalty Programs Now "Price and convenience are important" as part of a loyalty/rewards program, but "they are increasingly table stakes. More and more, consumers are looking to premium brands to provide value beyond the transaction," says Erica Richey, at ThirdLove.
Analysis Apple’s iOS 12 Allows Users To Greater Control Over Notifications — Here’s What It Means For Local Marketers While most of the new features were previewed in June, iOS 12 gets its full release the week of Sept. 17. And it could significantly alter which notifications are seen and which aren't.
Analysis Holiday Season Forecast: 50 Percent Of All U.S. Consumers Will Own A Smart Speaker Even though just 17 percent use voice to initiate a one-time order for pick-up in-store, as more brands strike deals with Google and Amazon, that will likely change as well as more smart devices alter the way people initiate a purchase, an Adobe study suggests.
Analysis Pitney Bowes Opens Up Geospatial Analytics For Immediate Online Purchase "The new purchase capability opens up the door for us in regard to new business opportunities and revenue streams," says Pitney Bowes Dan Adams. "With the self-serve aspect, we are opening up the ability of small and medium businesses and project-specific use cases, to find and get the high-quality, curated data they need."
Analysis What Is Prop Tech? And What Does It Mean For B2B and ‘The Smart Cities of Tomorrow’ By 2050, it's forecast that 68 percent of all human population will be living in urban areas, representing an increase of 2.5 billion people and over 50 percent growth. Advanced technologies such as AI, IoT, robotics and consumer apps are poised to dramatically alter the real estate technology landscape to help meet the challenges posed by these massive, new cities, writes Revel Partners' Thomas Falk.
Analysis How IBM Watson Took Center Court At The US Open "To ensure fans are keeping pace throughout the tournament, IBM’s AI technology will help fans follow matches and navigate their time on the US Open grounds. While we're seeing this type of technology come to life through tennis, these AI-powered solutions also are impacting many other industries," says IBM's Noah Syken.
Analysis Chevron And AdSport Update aFANity Loyalty Program With Addition Of Visa Rewards “Chevron is one of the first brands to leverage the new Visa Offers Platform API which will allow AdSport to capture, if enrolled in the program, the transaction data of the more than 137 million Visa cards in the 16 states that Chevron has a retail location,” says AdSport CEO Gary Knudson.