Analysis As Business Grows, Foursquare Offers ‘Location Philanthropy’ "'Foursquare for Good' is Foursquare’s first dedicated, data-focused philanthropy program aimed at making the world a better, smarter, safer, more inclusive place through the power of location technology," says Foursquare's Sarah Spagnolo.
Analysis iHeartMedia And Jelli Tap Foursquare To Track Radio Ad Effectiveness “iHeartMedia continues to reach more Americans than Google, Facebook and TV and the advertising community can now be taking further advantage of the scale and effectiveness of broadcast radio to build a brand, and drive awareness, engagement and sales,” said iHeartMedia's Brian Kaminsky.
Analysis How Marketers Need To Build Loyalty Programs Now "Price and convenience are important" as part of a loyalty/rewards program, but "they are increasingly table stakes. More and more, consumers are looking to premium brands to provide value beyond the transaction," says Erica Richey, at ThirdLove.
Analysis Apple’s iOS 12 Allows Users To Greater Control Over Notifications — Here’s What It Means For Local Marketers While most of the new features were previewed in June, iOS 12 gets its full release the week of Sept. 17. And it could significantly alter which notifications are seen and which aren't.
Analysis Holiday Season Forecast: 50 Percent Of All U.S. Consumers Will Own A Smart Speaker Even though just 17 percent use voice to initiate a one-time order for pick-up in-store, as more brands strike deals with Google and Amazon, that will likely change as well as more smart devices alter the way people initiate a purchase, an Adobe study suggests.
Analysis Pitney Bowes Opens Up Geospatial Analytics For Immediate Online Purchase "The new purchase capability opens up the door for us in regard to new business opportunities and revenue streams," says Pitney Bowes Dan Adams. "With the self-serve aspect, we are opening up the ability of small and medium businesses and project-specific use cases, to find and get the high-quality, curated data they need."