Why Bluetooth Will Not be an Obstacle for IoT Sensor Adoption
Consumers have increasing numbers of reasons to keep that Bluetooth setting on their connected devices, writes Proxbook's Romet Kallas.
By Romet Kallas, Oct 4th
Five Common Misconceptions About Beacons and Proximity Marketing
2016 has started with exciting news in the beacon world, but there are still some misconceptions.
, Feb 4th
GeoMinds: Growing the Location Marketing Industry by Educating Marketers
Expanding location marketing requires the industry as a whole to educate marketers and show clear measurable results, writes Proxbook's Romet Kallas.
, Aug 25th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th