Apple’s ARKit vs. Google’s ARCore: What Brands Need To Know
Considering the newness of Augmented Reality, even the smartest brand marketers may get confused about best practices. IPG Media Lab's Scott Elchison and Richard Yao unpack the details.
By Richard Yao, Scott Elchison, Oct 2nd
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th