How Loyalty Platforms Like Thanx Are Positioning For 2017
Thanx, a four-year-old, pure-play customer loyalty solution for national-local retailers has just scored a $17.1 million. Peter Krasilovsky explains how the space is evolving.
By Peter Krasilovsky, Dec 12th
Borrell LOACWest: Mobile’s Rise Pushes ‘Digital’ Over the Top
And while we're looking beyond the desktop, Borrell Associates suggests local marketers are increasingly concentrating on promotional messaging on social media instead of traditional advertising.
, Nov 4th
Money2020: Verizon, Visa Discuss Local Synergies for Digital ‘Ecosystems’
Can local retailers provide consumers the same 'frictionless' mobile payment offerings as major chains like Starbucks does?
, Oct 28th
New Directions for The New Hyperlocal: Mobile, Big Data Opens Up The Doors
It's not 'Hyperlocal 2.0,' but the space is evolving thanks to the increased importance of mobile audiences, says Local Onliner's Peter Krasilovsky.
, Jul 12th
Location Data Shows The Challenge Tesla Faces In Broadening Its Appeal Beyond Luxury
By David Kaplan, Aug 9th
What Amazon Alexa's 'Answer Update' Means For Marketers
By Lauryn Chamberlain, Aug 9th
Assigned Seating: OpenTable Lets Reservationists Choose Specific Locations Within Restaurants
By David Kaplan, Aug 8th