Lauryn Chamberlain
Analysis Amazon’s Dave Isbitski: With Voice-Enabled ‘Everything,’ Brands Must Get Back To Conversational Basics Following a keynote at Yext's ONWARD conference, Isbitski discussed the mainstreaming of Alexa — and the next phase of the mass shift to voice for marketers. Lauryn Chamberlain By David Kaplan, Lauryn Chamberlain, Jan 2nd
Analysis Why Audio Is Having A Renaissance Speaking and listening are the most deeply ingrained facets of human communication. At Innovation Congress, panelists discussed what that means for marketers looking to engage customers through auditory means. Lauryn Chamberlain By , Jul 24th
News Verve German Acquisition Pushes Mobile Ad Platform Deeper Into Proximity-Targeting 'We are opening the doors to Germany’s foremost push technology; working together will make our offering even stronger for our clients and bring Verve firmly into the heart of Europe,' says Verve's Ian James. David Kaplan, Lauryn Chamberlain By , , Jun 26th
Retail Aldo’s Nicholas Martire: Customers Don’t See Channels, So Why Should We? The SVP at Aldo Group and Call It Spring talks social media and the "new age" of retail. Lauryn Chamberlain, Raj Nijjer By , , May 8th
News How Baskin-Robbins Is Aiming For Breakfast Customers With Mobile App Launch Ice cream for breakfast? If Taco Bell and McDonald's can claim that meal to draw in customers throughout the day, Baskin-Robbins feels it's worth a shot during the dog days of August. David Kaplan, Lauryn Chamberlain By , , Aug 1st
News How MasterPass Is Connecting In-Store, In-App, And Online Payments With MasterCard's contactless payment solution set to go live in more than five million brick-and-mortar locations, the company's head of digital payments talks about creating the 'true' omnichannel experience. David Kaplan, Lauryn Chamberlain By , , Jul 15th
Analysis Stores Are Not Dead — But Location Matters More Than Size Retail giants have been having a tough time. But as Trimfit CEO Ryan Craver notes, a physical place is a necessity if your business is going to make money. Plus, even Amazon isn’t perfect. David Kaplan, Lauryn Chamberlain By , , Jun 14th
Uncategorized Popeyes App Challenges Consumers — And Media Buyers — To A Game Of Chicken Mobile experiences are what build “value” for younger consumers — not price alone, the Cajun QSR finds. Lauryn Chamberlain By , Apr 8th
Uncategorized The GeoMarketing Top 5 Countdown The geomarketing industry faces a question: how much assistance in payments and prediction do consumers actually want? David Kaplan, Lauryn Chamberlain By , , Feb 6th
Uncategorized GeoMarketing’s Top 10 Stories Of 2014 As we close out 2014, the year GeoMarketing debuted, we look back at our most popular stories and take the measure of the trends leading us into 2015. David Kaplan, Lauryn Chamberlain By , , Dec 24th
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Featured News
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th