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Lara Mehanna

Uncategorized GeoMinds: The Best Use Of Geo-Data Is To Improve The Mobile Consumer Experience Creating relevant and engaging ads will subsequently eradicate any industry distrust of ad blocking, writes Sonata's Lara Mehanna.

Lauryn Chamberlain

By Lara Mehanna, Oct 2nd

Uncategorized GeoMinds: How Do You Build A Winning Engagement Strategy? Context and content are the two pillars of what makes location-based advertising effective, writes Sonata's Lara Mehanna.

By Lara Mehanna, Sep 14th

Uncategorized GeoMinds: How Mobile Creates A New In-Store Experience Consumers know they can buy products online, but they still want the emotional experience that is offered in-stores, writes Sonata's Lara Mehanna.

By Lara Mehanna, Jul 30th

Retail GeoMinds: Location Data Is The Key Factor For Driving Retail Foot Traffic Mobile hasn't maxed out its potential, writes Sonata's Lara Mehanna. It's how tech companies and advertisers use it that needs improvement.

By Lara Mehanna, Jul 9th

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