GeoMinds: The Best Use Of Geo-Data Is To Improve The Mobile Consumer Experience
Creating relevant and engaging ads will subsequently eradicate any industry distrust of ad blocking, writes Sonata's Lara Mehanna.
By Lara Mehanna, Oct 2nd
GeoMinds: How Do You Build A Winning Engagement Strategy?
Context and content are the two pillars of what makes location-based advertising effective, writes Sonata's Lara Mehanna.
, Sep 14th
GeoMinds: How Mobile Creates A New In-Store Experience
Consumers know they can buy products online, but they still want the emotional experience that is offered in-stores, writes Sonata's Lara Mehanna.
, Jul 30th
GeoMinds: Location Data Is The Key Factor For Driving Retail Foot Traffic
Mobile hasn't maxed out its potential, writes Sonata's Lara Mehanna. It's how tech companies and advertisers use it that needs improvement.
, Jul 9th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th