Getting Creative With Creative
Creativity and measurement would seem to be at odds, but Waze's Erika Lehmkuhl shows how the two can work together to drive online-to-offline actions.
By Erika Lehmkuhl, Apr 5th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th