Major Brands’ Mobile Budgets Still Less Than 5 Percent, MMA Says
The association contends that third party measurement firms aren't showing mobile's clear ROI and is presenting its SMoX study as the clear proof of mobile ad effectiveness.
By Danny Parisi, David Kaplan, Nov 17th
Macy’s Brings The Time-Honored Tradition Of Coupon Cutting To The Digital World
‘My Wallet’ now allows customers to collect coupons on their mobile devices rather than in their overstuffed handbags.
, Jun 16th
Banks’ Best Investment? Balancing Between Mobile Apps and Physical Locations
The business of personal money management won’t look too different from today, says research from ORC.
, Jun 15th
Audio App Detour Plans To Let Local Businesses Help Lead Walking Tours
CEO Andrew Mason hopes an open marketplace for tours will help people see a different side of their cities — and their neighborhood businesses.
, Jun 14th
Wahoo’s Sees Revenue Rise With Release of Mobile App
Riding on the current mobile wave toward applications proved a huge success for the fish tacos chain.
, Jun 11th
Visa/Dunkin Donuts, Apple/Square Offer Incentives to Get People Using Mobile Payments
Mobile pay is generally seen as years away from becoming mainstream. But the rollout of various smartphone transaction tools and deals is speeding that process up.
, Jun 9th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th