Why Location Targeting is Key for Both Local and National Brands
Brands know they can refine their local ads to be more relevant — but they may not realize that location targeting can deliver similar results on a national level, writes GroundTruth's Dan Silver.
By Dan Silver, Oct 3rd
GeoMinds: For Retailers, It’s Back-To-School — And Back to Location Basics
xAd's Dan Silver offers some lessons for retailers who want to target moms and kids before classes begin.
, Aug 11th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th