Beacon Technology Makes a Sports Fan as Loyal to Your Brand as They Are to Their Team
The beacon space is highly fragmented, writes Opera Mediaworks' Andrew Dubatowka, but contextually relevant campaigns can cut through all that noise.
By Andrew Dubatowka, Feb 9th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th